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    Mar 28, 2024  
2021-2022 Catalog 
    
2021-2022 Catalog [ARCHIVED CATALOG]

Business, Marketing Concentration, BS


Program Information


With an emphasis on the quantitative and analytical skills needed in the business environment, the Bachelor of Science in Business (BSB) provides a solid foundation in the functional aspects of business organizations including accounting, finance, operations, marketing, information technology, and data analysis. While studying the core subjects, students will examine in-depth a wide spectrum of business-related issues, such as how to organize and run a business; how to identify business opportunities and to create value; how to understand the changing definitions of profit and success in a global and diverse marketplace; and the causes of business success and failure. The BSB also provides a pathway to graduate study such as the MBA, the Master of Science degrees in Taxation or Finance, and the Master of Arts in Counseling Psychology or Industrial-Organizational Psychology.

The BSB implements a flexible course of study designed to build skills in the quantitative and analytical areas needed for success while maximizing the number of transfer credits that can be counted toward the degree. The choice of eleven concentrations allows students the option to specialize in a particular area, aligning coursework with their career interests to reach their professional goals.

Student Learning Outcomes

Students who complete the BSB, including the general education program, will be able to:

  • Construct written communications that articulate and promote business ideas, arguments, or solutions.
  • Demonstrate interpersonal communication skills through persuasive speech, and in providing clear directions, instructions, and guidelines within a business setting.
  • Address a complex business problem applying methods and tools from finance and accounting.
  • Demonstrate ethical decision‐making in business and develop strategies, practices, and policies that advance ethical management practices and corporate social responsibility.
  • Locate, evaluate and apply information, using a variety of research tools, in analysis of a complex business problem.
  • Apply statistical concepts, methods and tools to analyze and interpret data in the formulation of business strategies and tactics.
  • Demonstrate the self‐awareness and habits required to identify, integrate, and apply new information and skills that increase personal and professional effectiveness in business contexts.
  • Integrate and apply concepts, theories, strategies, and tactics of business management to develop actionable solutions to business problems.
  • Apply knowledge of the global economy in analyzing business problems.

Declaring Program Concentrations

Students may declare concentrations when they have completed the coursework required for their desired concentrations, or after the “Last Day to Drop Course without Tuition Charge” (per the Academic Calendar) for their final terms, if they will be able to complete their concentrations in their final terms.

To be eligible to declare concentrations, students must have already completed the required concentration coursework, or be able to complete it in their final terms without requiring waivers, substitutions, or directed study courses, unless they are approved in advance by the department chair, program director, or dean.

Students may declare up to two concentrations in a given degree program. Students seeking to declare more than two concentrations will be required to appeal to the dean or vice president of academic affairs for approval. Students’ diplomas will list the concentrations that they had successfully completed at the time their degrees were conferred. Students may not declare additional concentrations after their degrees have been conferred.

The following concentrations are available:

Requirements for the Bachelor of Science in Business


The Bachelor of Science in Business (BSB) requires completion of 123 units as follows: 60 units of general education coursework (includes 21 units of liberal studies core and 21 units of foundation courses in preparation for the major), 30 units required for the major and 33 units of general electives or a combination of concentration and general elective units. Each course listed carries three semester units of credit, unless otherwise noted. A cumulative grade-point average of 2.00 “C” or higher is required in all courses taken at Golden Gate University.

All degree-seeking undergraduate students must complete their English, mathematics and critical thinking requirements within their first 27 units at Golden Gate University, unless they have already earned credit for the equivalent courses from another institution and have had those courses accepted in transfer by Golden Gate University. If either Math or English requirements for the degree have not been satisfied, newly enrolled students must take placement tests to ensure proper placement in the appropriate Math or English course. Students may also choose to waive the placement tests and enroll in the first course in either series, which are ENGL 10A  and MATH 10 . (See the course descriptions below to identify courses that have prerequisite course requirements.)

General Education Requirements - 60 units


Liberal Studies Core - 21 units


Foundation- 21 units


Marketing Concentration - 33 units


To help lead an organization to success, marketing professionals must understand their market and their customers, and possess skills to design and deliver valuable products and services. This concentration provides the student with the fundamentals and the basic toolkit any good marketing professional should have.

Elective Courses - 18 units


  • Six 3-unit courses from any upper or lower-division courses from any subject.