Business, Data Analytics Concentration, BS

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Program Information

With an emphasis on the quantitative and analytical skills needed in the business environment, the Bachelor of Science in Business (BSB) provides a solid foundation in the functional aspects of business organizations including accounting, finance, operations, marketing, information technology, and data analysis. While studying the core subjects, students will examine in-depth a wide spectrum of business-related issues, such as how to organize and run a business; how to identify business opportunities and to create value; how to understand the changing definitions of profit and success in a global and diverse marketplace; and the causes of business success and failure. The BSB also provides a pathway to graduate study such as the MBA, the Master of Science degrees in Taxation or Finance, and the Master of Arts in Counseling Psychology or Industrial-Organizational Psychology.

The BSB implements a flexible course of study designed to build skills in the quantitative and analytical areas needed for success while maximizing the number of transfer credits that can be counted toward the degree. The choice of eleven concentrations allows students the option to specialize in a particular area, aligning coursework with their career interests to reach their professional goals.

Student Learning Outcomes

Students who complete the BSB, including the general education program, will be able to:

Construct written communications that articulate and promote business ideas, arguments, or solutions.
Demonstrate interpersonal communication skills through persuasive speech, and in providing clear directions, instructions, and guidelines within a business setting.
Address a complex business problem applying methods and tools from finance and accounting.
Demonstrate ethical decision‐making in business and develop strategies, practices, and policies that advance ethical management practices and corporate social responsibility.
Locate, evaluate and apply information, using a variety of research tools, in analysis of a complex business problem.
Apply statistical concepts, methods and tools to analyze and interpret data in the formulation of business strategies and tactics.
Demonstrate the self‐awareness and habits required to identify, integrate, and apply new information and skills that increase personal and professional effectiveness in business contexts.
Integrate and apply concepts, theories, strategies, and tactics of business management to develop actionable solutions to business problems.
Apply knowledge of the global economy in analyzing business problems.

Declaring Program Concentrations

Students may declare concentrations when they have completed the coursework required for their desired concentrations, or after the “Last Day to Drop Course without Tuition Charge” (per the Academic Calendar) for their final terms, if they will be able to complete their concentrations in their final terms.

To be eligible to declare concentrations, students must have already completed the required concentration coursework, or be able to complete it in their final terms without requiring waivers, substitutions, or directed study courses, unless they are approved in advance by the department chair, program director, or dean.

Students may declare up to two concentrations in a given degree program. Students seeking to declare more than two concentrations will be required to appeal to the dean or vice president of academic affairs for approval. Students’ diplomas will list the concentrations that they had successfully completed at the time their degrees were conferred. Students may not declare additional concentrations after their degrees have been conferred.

The following concentrations are available:

Requirements for the Bachelor of Science in Business

The Bachelor of Science in Business (BSB) requires completion of 123 units as follows: 60 units of general education coursework (includes 21 units of liberal studies core and 21 units of foundation courses in preparation for the major), 30 units required for the major and 33 units of general electives or a combination of concentration and general elective units. Each course listed carries three semester units of credit, unless otherwise noted. A cumulative grade-point average of 2.00 “C” or higher is required in all courses taken at Golden Gate University.

All degree-seeking undergraduate students must complete their English, mathematics and critical thinking requirements within their first 27 units at Golden Gate University, unless they have already earned credit for the equivalent courses from another institution and have had those courses accepted in transfer by Golden Gate University. If either Math or English requirements for the degree have not been satisfied, newly enrolled students must take placement tests to ensure proper placement in the appropriate Math or English course. Students may also choose to waive the placement tests and enroll in the first course in either series, which are ENGL 10A and MATH 10 . (See the course descriptions below to identify courses that have prerequisite course requirements.)

General Education Requirements - 60 units

UGP 10 Gateway to Success 3 unit(s) (To be taken in first term of program)
CRTH 10 Critical Thinking 3 unit(s)
ENGL 1A Expository Writing 3 unit(s)
ENGL 1B Research Writing 3 unit(s)
ENGL 120 Business Writing 3 unit(s)

One of the following:

COMM 35 Speech Communication 3 unit(s)
COMM 40 Understanding Communication 3 unit(s)

Liberal Studies Core - 21 units

ARTS 50 Contemporary Arts and Culture 3 unit(s) (or any other ARTS course offered)
HIST 50 Contemporary American Economic History 3 unit(s) (or any other HIST course offered)
HUM 50 Examining the Humanities 3 unit(s) (or any other HUM course offered)
LIT 50 Principles of Storytelling 3 unit(s) or LIT 160 Business in Movies 3 unit(s) (or any other LIT course offered)
PHIL 50 Professional and Personal Ethics 3 unit(s) (or any other PHIL course offered)
SCI 50 Science, Technology and Social Change 3 unit(s) (or any other SCI course offered)
SOSC 50 American Government in the 21st Century 3 unit(s) (or any other SOSC course offered)
OR
PSYCH 10 Introduction to Psychology 3 unit(s) (or any other PSYCH course offered)

Foundation- 21 units

MATH 30 College Algebra 3 unit(s)
MATH 40 Statistics 3 unit(s)
MATH 104 Quantitative Fluency for Business Managers and Leaders 3 unit(s)
ACCTG 1A Introductory Financial Accounting 3 unit(s) (*MSADA foundation course.)
ACCTG 1B Introductory Managerial Accounting 3 unit(s) (*MSADA foundation course.)
ECON 1 Principles of Microeconomics 3 unit(s)
ECON 2 Principles of Macroeconomics 3 unit(s)
*Students who intend to pursue the Master of Science in Accounting Data & Analytics (MSADA) must earn a “B” or better in these courses in order to satisfy the program’s foundation requirement.

Major Requirements - 30 units

FI 100 Financial Management 3 unit(s)
ITM 125 Management Information Systems 3 unit(s)
MGT 100 The Manager as Communicator 3 unit(s)
MGT 140 Management Principles 3 unit(s)
MGT 145 Law of Contracts, Sales and Commercial Transactions 3 unit(s)
MGT 156 Management Policy and Strategy 3 unit(s) (Capstone course to be taken in final term of program)
MGT 173 Human Resource Management 3 unit(s)
MGT 179 Introduction to International Business 3 unit(s)
MKT 100 Principles of Marketing 3 unit(s)
OP 100 Principles of Operations Management 3 unit(s)

Data Analytics Concentration - 33 units

This concentration teaches students how to use tools to extract, categorize, and examine large amounts of information in order to draw insights that can help organizations make better-informed business decisions. Instruction is relevant and applicable to a broad range of industries and disciplines, including marketing, management, finance, financial planning, project management, human resources, information technology, operations, supply chain management, and others. The curriculum covers a breadth of data analytics tools and concepts, including dashboards, R Language, SAS, Data Mining, and SQL, among others.

Data Analytics Core Courses - 6 units

DATA 101 Data Visualization for Business 3 unit(s)
DATA 102 Business Intelligence & Data Mining 3 unit(s)

Data Analytics Elective Courses - 9 units

DATA 103 Data Analytics Using SAS 3 unit(s)
DATA 104 Introduction to Social Media Data Analytics 3 unit(s)
DATA 110 Introduction to Machine Learning and Natural Language Processing 3 unit(s)
DATA 115 Introduction to Relational Databases & SQL 3 unit(s)
DATA 120 Introduction to Big Data 3 unit(s)

Elective Courses - 18 units

Six 3-unit upper or lower-division courses from any subject.