Javascript is currently not supported, or is disabled by this browser. Please enable Javascript for full functionality.
   
    May 06, 2024  
2019-2020 Catalog 
    
Catalog Navigation
  Catalog Home
  Academic Programs
  Course Descriptions
  GGU Website
  Academic Calendar
  Tuition and Fees - Undergraduate
  Tuition and Fees - Graduate
  School of Undergraduate Studies
  School of Accounting
  Edward S. Ageno School of Business
  Bruce F. Braden School of Taxation
  School of Law
  About GGU
  Libraries
  Admission
  Financial Planning
  Enrollment
  Degree Requirements
  Student Services
  Graduation and Commencement
  Standards and Policies
  Campus Safety and Security
  2019-2020 GGU Catalog PDF-Revised October 8, 2020
  What’s New
HELP
2019-2020 Catalog [ARCHIVED CATALOG]

Course Descriptions

Click on the links below for additional information regarding:
 

Management
  

  • MGT 198A-ZZ Special Topics in Management

    1-6 unit(s)
    Addresses significant, topical and practical problems, issues and theories in management. The department chair will select topics. Prerequisite(s): consent of the department. Prerequisites will vary based on topic.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MGT 199 Directed Study in Management

    1-3 unit(s)
    Provides individual study of selected topics under supervision of a faculty member. Students are limited to one directed-study course per trimester. This course may be taken more than once for credit. Prerequisite(s): consent of the department.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MGT 210 Management Theory and Communications

    3 unit(s)
    Provides a thorough coverage of management theory and applies the principles of management in formal organizations including planning, organizing, leading and controlling. Develops a basic understanding of the communication process and gives special attention to managerial effectiveness at achieving organizational goals in an ethical way within the changing external environment.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MGT 300 Team Dynamics and Managerial Analysis

    3 unit(s)
    Develops critical thinking and analytical skills, and skills needed for managing and working in effective face to face and virtual teams, including designing teams, managing interpersonal dynamics through trust building, conflict management, effective feedback principles, self-reflection and analysis. Must be taken in the first six of the MBA Advanced Program Cross-listed with and equivalent to: LEAD 303  and MBA 303 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MGT 301 Entrepreneurship and New Business Development

    3 unit(s)
    Studies the underlying principles and theories of entrepreneurship and small business development, exploring both “how-tos,” upsides, and pitfalls. Entrepreneurial strategies and management alternatives will be examined. Emphasis on managing innovation and starting new ventures and/or small businesses, acquiring other businesses and making existing enterprises more profitable. Students will work on their own projects while learning the ins and outs of being successful entrepreneurs. Both academic and practical considerations will be emphasized, with the principles presented applicable to both established organizations and startups.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MGT 304 International Business & Strategy

    3 unit(s)
    This comprehensive course provides students with a practical understanding of what it takes to compete successfully in the international marketplace. Students will leave able to describe how and why various countries outside the United States differ in terms of the economics and politics of international trade and investment, the functions and form of the global monetary system, and the strategies and structures of international businesses. They will also assess the special roles of an international business’s various functions. This case-based course will challenge students to apply theories to real-world issues.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MGT 306 Legal Aspects of International Business Transactions

    3 unit(s)
    Reviews the origin, nature and scope of international law; examines the bases for jurisdiction; sovereign immunity; dispute resolution; US export controls; trade regulation; and extraterritorial application of US laws governing international business transactions. Also examines the legal aspects of establishing an overseas operation; joint venturing abroad; using a foreign distributor; exporting technology; and the Export Administration Act, Foreign Corrupt Practices Act and relevant antitrust laws.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MGT 312 Business Planning for Entrepreneurs

    3 unit(s)
    Designed to provide students with knowledge and practical skills for entrepreneurs and business managers so they can effectively develop plans and strategies for innovative business enterprises. Covers opportunity assessment, identification of competitive advantage, financial forecasting, alternate financing sources, valuation methodologies, legal issues and organizational development. Students will have the opportunity to prepare a business plan and gain feedback from experienced professionals. Prerequisite(s): FI 300A  or MBA 321 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MGT 320 Management Leadership: Theory and Practice

    3 unit(s)
    Examines theories of leadership, their history and their application to current management theory and practice. Uses lectures, case methods and discussions in review of classic models and emerging trends; compares entrepreneurial, hierarchical and team management. Examines the students’ own leadership styles and those of others. Cross-listed with and equivalent to: PSYCH 343 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MGT 324 Organizational Behavior and Process

    3 unit(s)
    Examines the structure, function and performance of organizations and the impact of psychological and sociological variables on the behavior of groups and their members. Students will learn the key relationships between organizational culture, behavior and processes. Cross-listed with and equivalent to: PSYCH 341 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MGT 345 Context of Business

    3 unit(s)
    Provides the framework for understanding the critical impact of the international, legal, political, social, environmental and cultural roles played by the business enterprise in conducting its business. Focuses on the obligations of the individual managers and the corporation as a whole. Corequisite(s): LEAD 301 , MKT 302 , and LEAD 303 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MGT 348 Negotiating in Business

    3 unit(s)
    Examines the knowledge and skills needed to be an effective negotiator. Applications include employment and salary negotiations; negotiating with employees/employers; sales negotiations; and negotiating with colleagues. Stresses knowledge, discipline and skill that students need to achieve their objectives during negotiations.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MGT 352 Structure, Theory and Ethics of Conflict Resolution

    3 unit(s)
    Explores professional conflict resolution and mediation as an emerging means of problem solving in family, industrial, environmental and business law. Students will examine the theoretical framework of dispute resolution and its relationship to the traditional justice system, and explore related ethical issues. Cross-listed with and equivalent to: PSYCH 352 . Formerly: MGT 396ST.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MGT 353 Organizational Development

    3 unit(s)
    Applies behavioral science theory to corporate change and problem solving through the organizational development method; examines the role of the facilitator and client, data collection, climate studies, diagnosis, interventions such as data feedback and confrontation; planning and institutionalizing change. Students will practice the techniques of the facilitator. Cross-listed with and equivalent to: PSYCH 342 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MGT 355 Conflict Resolution: Skills and Techniques

    3 unit(s)
    Explores the skills and techniques necessary for conflict mediation. Students will learn communication techniques, problem-identification and management skills, techniques for achieving agreement or settlement and intake skills. Cross-listed with and equivalent to: PSYCH 353 . Formerly: MGT 396CR.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MGT 361 Coaching: Interpersonal Skills and Practices

    3 unit(s)
    Explores the growing field of business, organizational and personal coaching with a primary focus on learning   interpersonal coaching skills and concepts. Topics will include: specific communication skills of a coach, interpersonal coaching tools, developmental models of change, common coaching issues, the stages and structures of coaching, and solution-focused coaching methods. Class structure will include: demonstrations, experiential practice and learning, and guest lectures from successful coaches (depending on their availability). May be used as a management, industrial / organizational psychology or conflict resolution certificate elective option. This course combines lecture, experiential learning activities and cyber-enhanced learning modalities. It is taught so that students will utilize theory in class activities that illustrate coaching concepts and teach coaching skills. Cross-listed with and equivalent to: PSYCH 361 . Formerly: MGT-396N.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MGT 362 Developing Strategies for Competitive Advantage

    3 unit(s)
    Covers the development and implementation of strategies for gaining competitive advantage. Students will consider the strategic problems encountered by top-level managers in a competitive global market from an integrated perspective. They will learn varied approaches to analyzing strategic situations, developing a competitive strategy and managing policies to implement these strategies, including controlling organization-wide policies, leading organizational change and the allocation and leverage of resources. Students will consider such emerging topics as competitive dynamics, technology-based competition, business-governmental relationships, corporate social responsibility and cooperative strategy. This is the capstone MBA class and should be taken in the last term of the MBA program. Prerequisite(s): MGT 300 , OP 300 , MKT 300  and FI 300A .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MGT 396A-ZZ Selected Topics in Management

    1- 6 unit(s)
    Addresses significant, topical and practical problems, issues and theories in management. Topics are compiled and selected by the department chair. Prerequisite(s): will vary based on topic.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MGT 398 Internship: Management

    3 unit(s)
    Offers students the opportunity to receive graduate-level work experience in management. They are responsible for their own placements in internships approved by the department chair. A written internship proposal is required before consideration for this course. A written report is required upon completion of the internship. This course may be taken more than once for credit. Prerequisite(s): consent of the department.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MGT 399 Directed Study

    1-3 unit(s)
    Provides an opportunity for the advanced student with a specific project in mind to do reading in a focused area and to prepare a substantial paper under the direction of a faculty member. Only one directed-study course may be taken for credit toward a master’s degree. This course may be taken more than once for credit. Prerequisite(s): completion of six graduate seminars in the advanced program; consent of the department.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:

Marketing
  

  • MKT 100 Principles of Marketing

    3 unit(s)
    Provides an introduction to the theory and practice of marketing. Students will learn about price policies, channels of distribution, promotion techniques, the management of products and services and marketing research. The course also covers the impact of government regulations and competitive practices, integration of marketing with other activities of the business enterprise, and strategic implications of marketing actions.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 102 Consumer Behavior

    3 unit(s)
    Investigates the cultural, psychological and behavioral factors affecting consumers’ actions and the demand for consumer products and services. Students will learn the impact of consumer behavior on the marketing strategies of firms and the role of marketing in shaping consumer demand. Prerequisite(s): MKT 100 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 103 Marketing Research

    3 unit(s)
    Examines the research methods and techniques applicable to problem solving in marketing. Through a project-based class, students will learn to prepare a market research proposal, gather survey data, statistically analyze results and present a professional report. This class emphasizes the importance of marketing research in domestic and international markets. Students also gain a sound knowledge of internet-based research tools. Prerequisite(s): MKT 100  and MATH 40 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 105 Integrated Marketing Communication

    3 unit(s)
    Analyzes the total range of activities involved in marketing communication: advertising, selling, sales management, public relations and sales. Students will learn strategies and tools to develop favorable inter- and intracompany relationships. Prerequisite(s): MKT 100 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 108 Digital Marketing Principles

    3 unit(s)
    The internet and new devices to access the internet have profoundly changed marketing methods and will continue to change how organizations will communicate and connect with customers. Digitally-empowered consumers have access to information any time and any where while also giving consumers control over the information they receive. Students will learn how to develop an effective digital marketing strategy, analyze key performance metrics, evaluate a product offering, identify pricing alternatives, create digital marketing communications, and explore ethical and legal issues. Prerequisite(s): MKT 100 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 120 Business Marketing and Sales

    3 unit(s)
    Covers the development and application of marketing and sales principles and skills in the business-to-business setting. Students will learn how to analyze business buying behavior. Topics include industrial product planning, channel decisions, promotional applications and pricing practice in the business-to-business context. Students will learn the techniques of good selling skills and the techniques for organizing, staffing, motivating and evaluating the sales force. They will learn about customer relationship management and the common kinds of CRM software. Prerequisite(s): MKT 100 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 124 International Marketing

    3 unit(s)
    Identifies international marketing opportunities; the impact of varying cultural, economic, legal and political environments on marketing strategy; technical and financial features; determinants and principles of foreign marketing policy as they relate to domestic marketing practice. Prerequisite(s): MKT 100 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 197 Internship: Marketing

    3 unit(s)
    Offers students the opportunity to receive work experience in marketing. Students will be responsible for their own placements in internships approved by the department chair. A written internship proposal is required before consideration for this course. A written report is required upon completion of the internship. This course may be taken more than once for credit. Prerequisite(s): consent of the department chair.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 198A-ZZ Special Topics in Marketing

    3 unit(s)
    Addresses significant, topical and practical problems, issues and theories in marketing. The department chair will select topics. Prerequisite(s): consent of the department. Prerequisites will vary based on topic.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 199 Directed Study in Marketing

    1-3 unit(s)
    Provides individual study of selected topics under supervision of a faculty member. Students are limited to one directed study course per trimester. This course may be taken more than once for credit. Prerequisite(s): consent of the department.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 300 Marketing Management

    3 unit(s)
    Focuses on marketing management and problem solving. Topics include methods for managing product positioning, pricing, distribution and external communications. Students will learn about customer behavior, demand determination and marketing research. They will be exposed to marketing in a variety of contexts such as for-profit, nonprofit, Internet and the global context. Emphasis is on developing fully integrated marketing programs as well as interfunctional coordination. The case method is used.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 302 Communications and Presentations

    3 unit(s)
    Develops effective listening, writing, verbal communications and presentation skills for managers and business professionals.  Focuses on both traditional in-person and online presentation and communication skills and covers digital, social, visual and mobile communications.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 305 Integrated Marketing Communications

    3 unit(s)
    Enables students to prepare, present and manage an integrated marketing communications plan using a blend of advertising, personal selling, sales promotion, public relations, direct marketing, Internet techniques and related marketing tools. Through case studies and practical exercises, they will learn how to reach appropriate market targets in the most cost-efficient and measurable way. Prerequisite(s): MKT 100  or MKT 300 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 307 Sales Promotion and Sponsorships

    3 unit(s)
    Focuses on how to achieve marketing objectives through direct inducements that offer an extra value or incentive for a product/service to ultimate consumers, sales force or distributor as well as through special events, sports, and causes, which together form a multi-billion dollar industry. Students will learn how to help an organization of any size develop closer relationships with target markets as well as trade partners and how to enhance the value of marketing communications strategies. Through lectures, case studies, and practical exercises they will learn how to incorporate sales promotion activities into an Integrated Communications plan, how to plan an event, create pricing and location strategies, and how to cost effectively promote them. Sponsorship development will be studied from the points of view of both event planner and corporate sponsor. Emphasis throughout will be on integrated marketing communications. Prerequisite(s): MKT 300 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 308 Integrated Marketing Communications Strategy & Implementation

    3 unit(s)
    Students review the principles and methods of integrated marketing communications (IMC) and learn to implement IMC methods in an organization. Each student will prepare an integrated marketing communications plan for an organization. Students must demonstrate competence in research, analysis, strategy development, communications and media planning, and IMC program development and evaluation. Uses cases. Restricted to students in the master of science in integrated marketing communications program. Should be completed in the final nine of the program only. Prerequisite(s): MKT 305 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 320 Contemporary Public Relations

    3 unit(s)
    Provides a conceptual framework for understanding public relations and its role in present-day social and business environments. Discusses the evolution of public relations practice from its beginnings to its present professional status. Emphasizes both the principles as well as the nuts and bolts of planning and implementing a public relations campaign, including planning, selecting and developing appropriate publicity tools and evaluating the effectiveness of the program. Students will also learn techniques for managing the public relations function within organizations, the public relations process, as well as professional and legal issues. Prerequisite(s): Students must pass the Graduate Writing Proficiency Exam or complete ENGL 201 Graduate Writing  with a grade of B or better before registering for this course.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 321 Direct and Database Marketing

    3 unit(s)
    Covers the planning, design, and execution of direct marketing programs, including methods for utilizing databases and targeting techniques. Students will learn how to design direct mail, telephone, catalog, e-mail and Web-based marketing programs for consumer goods, services and industrial markets. They will learn the principles of database design for marketing and the basic techniques of statistical analysis for targeting, utilizing case studies and guest speakers. Excel spreadsheet program will be used. Prerequisite(s): MKT 300  and MATH 40 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 322 Social Media and Marketing

    3 unit(s)
    Class immerses students in the marketing application of social media and other newly emerging media channels. Course covers the planning and integration of social media into marketing plans. Students will learn to set objectives, develop social marketing plans, integrate social media into overall marketing and communication plans, measure program results, utilize new media technologies and about the macro-environmental issues affecting social media. The class includes hands-on development of social media tactics and channels. This may require students to set up individual social media accounts. Prerequisite(s): MKT 300  


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 323 Search Engine Marketing - Design, Implementation and Optimization

    3 unit(s)
    This project-based course covers the planning, design, implementation and optimization of search engine marketing campaigns, including methods for improving organic rankings (SEO) as well as paid search engine marketing (SEM) campaigns. Students build upon the principles of digital marketing to design and implement internet-based marketing programs for consumer goods, services, non-profit and industrial markets. Student teams will collaborate with a client to design and execute a paid search engine marketing campaign with an assigned budget, while using analytic tools for monitoring and optimizing. The Google Online Marketing Challenge and/or a client-sponsored campaign will be used as the basis for this course. Prerequisite(s): MKT 300  required; recommended MKT 321  or MKT 352 


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 324 Web and Social Network Analytics

    3 unit(s)
    Focuses on the practice of analytics. Students will be introduced to traditional media analytics, social media analytics and web analytics using the R language. Students will learn skills, methods and tools necessary for analytical work in a broad variety of businesses situations with a range of data structures. Students will learn how to acquire information in a variety of forms - such as text (newspaper articles, blog posts and social messages) and numbers (from web analytics) - and transform them into data, which they will be able to analyze applying statistical methods with the help of R. Upon completion of the course, students are expected to be able to complete basic media analysis as part of marketing, or competitive research; to run methodologically sound analysis of social media; to report on web analytics; and to apply basic statistical concepts to a variety of analyses. Prerequisite(s): MATH 240 . Cross-listed with and equivalent to: MSBA 324 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 325 Brand and Product Management

    3 unit(s)
    Explores the field of brand management including product management, brand positioning and building, measuring and managing brand equity over time. This course utilizes classic and current consumer and B-to-B case studies of leading marketers and their strategies for effectively building and managing products and brands. Topics include customer focus, brand positioning and identity, creating points of difference and competitive advantages, marketing communications and messages including the Internet and building customer loyalty. Covers building brand portfolios, sub-brands and line extensions and distribution strategies. Prerequisite(s): MKT 300 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 326 Managing Public Issues: Consumer Affairs and Government Relations

    3 unit(s)
    Examines the techniques for monitoring social issues, as well as the role public relations plays as a management function to advise and guide upper management in the organizational decision-making process. Students will learn about environmental scanning, stakeholder analysis and issue management, and will gain knowledge of programs and methods for establishing and maintaining proactive relationships with community and governmental organizations. Prerequisite(s): MKT 320  (formerly PR 320). Students must pass the Graduate Writing Proficiency Exam or complete ENGL 201 Graduate Writing  with a grade of B or better before registering for this course.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 330A Principles of Writing and Storytelling for Marketing Communications

    3 unit(s)
    This course develops students’ ability to write clearly and persuasively in the formats most frequently used in marketing, public relations, and communications. Students identify and hone their own unique writing style and method, which they can adapt for different brands, audiences, platforms, and formats. This class focuses on writing speed, clarity, brevity, and style, as well as proven persuasive writing techniques such as storytelling. Students will learn to write a variety of marketing material for both traditional and digital media. This portfolio of written works can then be shown to prospective employers or clients. Prerequisite(s): Students must pass the Graduate Writing Proficiency Exam or complete ENGL 201 Graduate Writing  with a grade of B or better before registering for this course.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 331 Business-to-Business Marketing

    3 unit(s)
    Provides a strategic view of industrial and other business-to-business marketing. Students will gain experience in solving marketing mix problems over the product life cycle and will learn about the impact of technology, derived demand, complex buying processes and customization. They will study the impact and use of business e-commerce exchanges and other web-based techniques. The case method is used. Prerequisite(s): MKT 300 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 332 Sales Management

    3 unit(s)
    Focuses on the operating and management problems of sales-management executives. Students will learn how to relate the sales function to other functions of business and will study techniques for estimating sales potential, forecasting sales, manning territories, and selecting, training, supervising and compensating the sales force. They will learn about sales force automation tools, including web methods. Case method used. Corequisite(s): MKT 300 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 333 Media Relations and the Professional Spokesperson

    3 unit(s)
    Provides knowledge and skills for interacting with the media. Students will study the definition of news and its role in the management of a business. They will learn techniques for planning and executing successful editorial approaches including placement of news releases with print and electronic media, management of the news event, and effective strategies for corporate spokespersons when meeting the press. Prerequisite(s): MKT 320  (formerly PR 320). Students must pass the Graduate Writing Proficiency Exam or complete ENGL 201 Graduate Writing  with a grade of B or better before registering for this course.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 335 New-Product Decisions

    3 unit(s)
    Examines the issues, strategies and approaches associated with developing, introducing and managing new products and services. Students will learn methods for identifying business opportunities, market segmentation, idea generation, concept development and testing, market testing and introductory market programs. Case studies are used. Corequisite(s): MKT 300 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 336 Marketing Research

    3 unit(s)
    Surveys the principles and techniques of marketing research, with emphasis on survey methods. Students will gain an in-depth knowledge of the planning and execution of market-research projects, including the acquisition and analysis of both primary and secondary data; use of statistical methods; questionnaire design; interview methods, including the Internet; and testing and communication of results achieved. Case materials are used. Prerequisite(s): MKT 100  or MKT 300  and MATH 40  or MATH 240 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 337 Marketing Strategy and Planning

    3 unit(s)
    Studies strategic and operational aspects of the marketing plan for consumer, industrial and service industries; formulation of top management strategic goals; and all elements of the annual marketing plan, including management summary, background data, quantitative objectives and implementation. Also covers planning for long-range market development. Case studies are used. Prerequisite(s): MKT 300 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 338 Consumer Behavior

    3 unit(s)
    Studies the influence of consumer behavior upon marketing-management strategy; examines behavioral concepts as they relate to the buying situations, types of consumer research instruments and types of marketing issues. Focus on use of consumer-behavior knowledge in realistic action-oriented situations, readings and case materials. Corequisite(s): MKT 300 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 339 Advertising Strategy

    3 unit(s)
    Covers the uses of various media in formulating an overall consumer-communication strategy, with an emphasis on consumer-targeting techniques and media-mix programming. Students will learn about the advantages and disadvantages of differing types of advertising vehicles, including the Internet, in reaching the target audience. The course uses a variety of readings and case materials. Corequisite(s): MKT 300 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 352 Digital Marketing and E-commerce

    3 unit(s)
    The nature of digital marketing and e-commerce is constantly evolving and key issues change rapidly. This course will examine timely concerns at the intersection of marketing and technology. Emphasizes marketing but gives due attention to enabling technology and selected new media. Students will learn how Internet marketing works, how e-commerce business models interact and how to integrate online and offline marketing. Topics include basic Internet technology for marketers, buyer behavior online, online privacy and security issues, online branding, website design and customer interfaces, public policy for digital interaction, web analytics, online payments, electronic marketing techniques such as banner advertising, outbound e-mail and paid search advertising. Analyzes how integrated multi-channel marketing works and examines emerging electronic media. Prerequisite(s): MKT 300 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 396A-ZZ Selected Topics in Marketing

    3 unit(s)
    Addresses significant, topical and practical problems, issues and theories in marketing. Topics are compiled and selected by the department chair. Prerequisite(s): will vary based on topic.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 398 Internship: Marketing

    3 unit(s)
    Offers students the opportunity to receive graduate-level work experience in marketing. They are responsible for their own placements in internships approved by the department chair. A written internship proposal is required before consideration for this course. A written report is required upon completion of the internship. This course may be taken more than once for credit. Prerequisite(s): at least 15 completed in the Advanced Program and permission of the department chair.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 399 Directed Study

    1-3 unit(s)
    Provides an opportunity for the advanced student with a specific project in mind to do reading in a focused area and to prepare a substantial paper under the direction of a faculty member. Only one directed-study course may be taken for credit toward a master’s degree. This course may be taken more than once for credit. Prerequisite(s): completion of six graduate seminars in the Advanced Program and consent of the department chair.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:

Master in Business Administration
  

  • MBA 300 Management and Leadership

    3 unit(s)
    Introduces management and leadership theory and knowledge. Develops analytical and decision-making skills, and organizational knowledge. Explores basic concepts of management and leadership and how organizational context impacts managerial and leadership actions. Available only to MBA students. Corequisite(s): ACCTG 201 , ECON 202  and MATH 240   Cross-listed with and equivalent to: LEAD 300 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MBA 301 Personal Leadership

    3 unit(s)
    This course focuses on building strong self-awareness of strengths, opportunities for development, values, and professional goals. Students develop skills in emotional intelligence, difficult conversations, and personal power. Available only to MBA students. Corequisite(s): MBA 300 . Cross-listed with and equivalent to: LEAD 301 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MBA 302 Communications and Presentations

    3 unit(s)
    Develops effective listening, writing, verbal communications and presentation skills for managers and business professionals. Focuses on both traditional in-person and online presentation and communication skills and covers digital, social, visual and mobile communications. Corequisite(s): MBA 300 . Cross-listed with and equivalent to: MKT 302 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MBA 303 Teams in Organizations

    3 unit(s)
    This hands-on course develops skills needed to be a successful team member and team leader. Students learn and apply the tools and techniques necessary to design, establish, and maintain high performing teams within organizations. Corequisite(s): MBA 300 . Cross-listed with and equivalent to: LEAD 303  and MGT 300 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MBA 310 Context of Business

    3 unit(s)
    Provides the framework for understanding the critical impact of the international, legal, political, social, environmental and cultural roles played by the business enterprise in conducting its business. Focuses on the obligations of the individual, managers and the corporation as a whole. Available only to MBA students. Prerequisite(s): MBA 300 . Corequisite(s): MBA 301 , MBA 302  and MBA 303 . Cross-listed with and equivalent to: MGT 345 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MBA 311 Strategic Analysis and Design

    3 unit(s)
    Introduces strategic analysis and design techniques from an integrated perspective. Addresses the roles that functions within an organization play in strategy formulation and implementation. Students will perform analysis and develop strategy in response to external and internal business environment. Examines the implications of strategy on the outcome of business entities. Prerequisite(s): LEAD 300 . Corequisite(s): LEAD 301 , MKT 302 , and LEAD 303 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MBA 320 Marketing

    3 unit(s)
    Introduces marketing concepts and marketing-related business solutions. Students will learn about market research and customer behavior, the design of marketing strategies, and marketing mix components including product policy, pricing, distribution and marketing communications. Explores the role marketing plays in growing a business in collaboration with other business disciplines and in a cross-functional environment. Available only to MBA students. Corequisite(s): MBA 310  and MBA 311 . Cross-listed with and equivalent to: MKT 300 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MBA 321 Finance

    3 unit(s)
    Introduces the concept of financial analysis in management decision making. Explores the financial techniques in analyzing business health, risks and returns, and capital investment decisions. Introduces valuation models and their roles in financial and business decisions. Available only to MBA students. Corequisite(s): MBA 310  and MBA 311 . Cross-listed with and equivalent to: FI 300 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MBA 322 Operations

    3 unit(s)
    Explores the concepts and practices of managing business operations in producing the firm’s goods and services with emphasis on how the operations function contributes to the achievement of its strategic objectives. Investigates how the operations function works with other business functions to achieve system-wide optimization. Introduces management concepts and techniques used in the design and development of goods and services, facility layout and location selection, operations planning and control, design and operating efficient supply chains, and in applying continuous process improvement techniques and technologies. Introduces operations management issues such as just-in-time and lean production systems, flexible production systems, agility, mass customization, process reengineering, and quality management programs. Available only to MBA students. Corequisite(s): MBA 310  and MBA 311   Cross-listed with and equivalent to: OP 300 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MBA 323 Information Technology

    3 unit(s)
    Introduces the managerial aspects of information technology in business organizations, including governance models for business and management of technology assets. Analyzes how information technology can help improve productivity and efficiency of different functions within an organization to enhance performance. Examines emerging technology trends. Explores the use of information for improved decision-making and discusses the security challenges, privacy issues, and ethical conundrums facing managers in the digital enterprise. Corequisite(s): MGT 345  and MBA 311 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MBA 350 Business Planning

    3 unit(s)
    Develops the skills needed to create effective strategic business plans that integrate all functional aspects of a business entity. Students will practice multiple strategy development and implementation exercises that address business issues with increasing complexity. Prerequisite(s): MKT 300 , FI 300 , OP 300 , and MBA 323 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:

Mathematics
  

  • MATH 10 Introductory Algebra

    3 unit(s)
    Introduces the concepts of elementary algebra. Topics include fundamental operations, the real number system, linear equations and inequalities, linear systems, polynomials, quadratic equations and graphs. Intended for students with little algebraic background. See Math Placement Test  for more information.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  
  
  
  

  • MATH 104 Applied Regression Analysis

    3 unit(s)
    Applies multiple regression and correlation analysis to forecasting (in particular, managerial interpretation of the regression equation) using a case study approach. Other topics include: time-series analysis and regression of time-series data. Prerequisite(s): MATH 40 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MATH 198A-ZZ Special Topics in Mathematics

    1-3 unit(s)
    Addresses significant, topical and practical problems, issues and theories in mathematics. Topics will be selected by the department coordinator. Prerequisite(s): consent of the department. Prerequisites will vary based on topic.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MATH 199 Directed Study in Mathematics

    1-3 unit(s)
    Provides individual study of selected topics under supervision of a faculty member. Students are limited to one directed-study course per trimester. This course may be taken more than once for credit. Prerequisite(s): consent of the department.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MATH 240 Data Analysis for Managers

    3 unit(s)
    Examines the importance data analysis plays in managerial decision making. Real-world data using spreadsheet applications and add-ins will be used throughout the course. Covers data analysis, descriptive and inferential statistics, regression analysis, model building and time series modeling. Prerequisite(s): MATH 20  or MATH 30 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MATH 396A-ZZ Selected Topics in Mathematics

    1-3 unit(s)
    Addresses significant, topical and practical problems, issues and theories in mathematics. Topics are compiled and selected by the department coordinator. Prerequisite(s): consent of the department. Other prerequisites will vary based on topic.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MATH 399 Directed Study

    1-3 unit(s)
    Provides an opportunity for the advanced student to study in a focused area under the direction of a faculty member. Only one directed study course may be taken for credit toward a master’s degree. This course may be taken more than once for credit. Prerequisite(s): consent of the department. Prerequisites will vary based on topic.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:

Operations and Supply Chain Management
  

  • OP 100 Principles of Operations Management

    3 unit(s)
    Surveys the processes and techniques relating to both manufacturing and service systems. Emphasizes the systems approach to the efficient allocation of resources within the firm. Students will learn about the challenge of managing people, equipment and materials to jointly achieve organizational objectives. They will have the opportunity to use relevant computer applications. Prerequisite(s): MATH 40 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • OP 108 Supply Chain Logistics

    3 unit(s)
    Focuses on the business application of the integrated functions of logistics within the supply chain, including: transportation, warehousing, materials handling, packaging, inventory control, customer service, and logistics information systems. The role of government will be examined, and costing and pricing practices within the supply chain will be studied. Students will discover how logistics and the supply chain play major roles interacting with production, marketing and finance within the firm, and extend to suppliers, customers and others outside the organization.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • OP 113 Import/Export Fundamentals

    3 unit(s)
    Emphasizes the practical aspects of import and export operations. Students will study the start-up and operation of an export department, the administration of international transactions, letters of credit and other forms of payment, collection methods and shipping procedures. Documentation, export regulations, import customs clearance and other government requirements will also be examined.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • OP 121 Production Planning and Inventory Control

    3 unit(s)
    Surveys the design, development, implementation and management of production planning systems, including master production scheduling, aggregate planning, material requirements planning, capacity and inventory planning and production activity control. Students will be exposed to contemporary approaches such as just-in-time, theory of constraints and the relationship of enterprise-level planning and control systems to the overall materials flow.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • OP 124 Business Process Improvement

    3 unit(s)
    Surveys the concepts and techniques used by manufacturing and service firms in improving their business processes. Students will learn how to design and implement process improvement programs employing such techniques and philosophies as total quality management (TQM), statistical quality control, business process reengineering (BPR), Kaizen, innovation, just-in-time systems, process audit and process flowcharting.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • OP 164 Purchasing and Materials Management

    3 unit(s)
    Reviews basic purchasing, including organizational policies and procedures, development of requirements and specifications, bid and proposal preparations, selection and evaluation of suppliers, quality assurance and inspection, negotiations, materials management and legal considerations. These concepts will be applied to commercial, industrial, and government contracts administration. Students will relate Federal Acquisition Regulations and the Uniform Commercial Code to the purchasing function. Students will also review the special problems encountered in global sourcing and negotiation practices in a world-wide setting.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • OP 197 Internship: Operations Management

    3 unit(s)
    Offers students the opportunity to receive work experience in operations management. Students will be responsible for their own placements in internships approved by the department chair. A written internship proposal is required before consideration for this course. A written report is required upon completion of the internship. This course may be taken more than once for credit. Prerequisite(s): consent of the department.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • OP 198A-ZZ Special Topics in Operations Management

    1-3 unit(s)
    Addresses significant, topical and practical problems, issues and theories in operations management. Topics will be selected by the department chair. Prerequisite(s): consent of the department. Prerequisites will vary based on topic.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • OP 199 Directed Study in Operations Management

    1-3 unit(s)
    Provides individual study of selected topics under supervision of a faculty member. Students are limited to one directed-study course per trimester. This course may be taken more than once for credit. Prerequisite(s): consent of the department.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • OP 300 Operations and Supply Chain Management

    3 unit(s)
    Explores operation’s and supply-chain’s roles in producing the firm’s goods and services. Examines how the operations and supply-chain function works with other business functions to achieve system-wide optimization. Introduces the concepts of production system with the focus on process improvement techniques, production planning and control techniques and technology deployment. Addresses operations management issues, such as just-in-time and lean production systems, flexible production systems, agility, mass customization, process reengineering, and quality management programs. Prerequisite(s): MATH 40  or MATH 240 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • OP 301 Sustainable Supply Chain Operations

    3 unit(s)
    Designed to develop advanced skills in sustainable global supply chain management (GSCM). Focuses on how to acquire resources, produce products and services, and deliver them to customers with minimal environmental impact, while assuring maximum customer satisfaction and healthy organizational profits. Students will learn about the significant opportunities that GSCM has for sustainable development and key factors that are influencing them. Included will be incorporating sustainability into both product and service design and sustainable best practices in the areas of energy conservation, recycling and reuse. Addresses four interrelated areas of the supply chain: 1) upstream activities of manufacturing product, 2) downstream activities involving the usage of the products until finally consumed, 3) within-the-organization relating to green design, green packaging and green production and 4) logistics involving just-in-time, fulfillment and quality management connections to environmental criteria. The combined impact of these functions is focused on creating customer, economic, employee and social value for the business. Corequisite(s): OP 321 


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • OP 302 Quality Management and Process Improvement

    3 unit(s)
    Presents a systems approach to the collaboration of all functions in an organization to attain a customer oriented quality operation and to maintain appropriate process improvement programs. The focus of the course is on the roles of customers, vendors, workers and management in setting and achieving quality and process improvement goals. A special emphasis is given to leadership skills, team dynamics, training and motivating employees and process improvement techniques such as business process reengineering (BPR), Kaizen, total quality management (TQM), statistical process control, continuous process improvement, just-in-time systems (JIT) and innovation.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • OP 305 Supply Chain Management Technology and Information Systems

    3 unit(s)
    Introduces supply chain management as a key business process for successful enterprises, and the enablement provided by information systems and technology in its evolution. The requirements for advanced, demand driven supply chains that provide rapid order commitment and responsive replenishment will need process alignment and contemporary information technology such as automatic data collection, advanced planning systems and linked communications, in addition to automation technology such as robotics. This course will use case studies, real-world examples and projects to teach the applications of the advanced information systems and technology that are required to enable the supply chain management process of successful companies.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • OP 320 Strategic Sourcing

    3 unit(s)
    Examines purchasing management’s role in global supply chain management to accomplish the organization’s strategy for a competitive advantage. Included are defining the requirements for materials and services, spend analysis, selecting, evaluating and developing global suppliers, establishing the correct types of trust-based supplier relationships, utilizing technology effectively and making fact-based decisions. Teaches the integration of purchasing with the other activities in global supply chain management to create a systems approach from resources to consumption. Future issues of resource opportunities, transportation issues, government regulations, environmental obligations, contract management and fair labor practices will be covered. Corequisite(s): OP 321 


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • OP 321 Supply Chain Planning and Control

    3 unit(s)
    Introduces the components of global supply chain management (GSCM) and its role in modern product and service based organizations using industry accepted models such as SCOR from the Supply Chain Council. Covers the determination of GSCM goals and objectives, strategy, macro process design, and level of competence required to accomplish the organization’s business strategy. Studies the determination and alternatives in the design of the technology, personnel, and infra-structure resource networks to enable supply chain competence. Develops materials and capacity plans. Establishes effective control of process execution in sourcing, production and logistics through performance evaluation. Promotes performance improvement through programs and best practices such as demand driven operations. GSCM focus areas are covered so students can select the correct elective courses in this program. This class must be taken first in the concentration.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • OP 323 Supply Chain Logistics Management

    3 unit(s)
    Studies the role of transportation and warehousing activities that impact the movement and storage of materials and services in the supply chain between suppliers, manufacturers and retailers. Students will examine the physical, economic, and functional characteristics of the major transportation modes as well as the increasing intermodal and global trends in logistics. Course includes the growing role of outsourcing to third party logistics providers. They will review the integration of transportation, warehousing, order processing, inventory control, materials handling, and customer service with the other components of the global supply chain.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • OP 329 Global Supply Chain Applications in Business

    3 unit(s)
    This course introduces applications and issues in supply chain management of international trade operations in sourcing, production, logistics, services, and customer service. These complex practices and procedures to support international trade management will be explored including import-export, risk management, regulations, transportation, foreign currency, information, and off shoring using current content, cases and real world examples. Key analytical methods such as total landed costing and strategic profit modeling will be taught as tools for decision making. Each student will work on a personal term project involving the plan and design of the international supply chain to support a business, product or service offering of the student’s interest. Prerequisite(s): OP 321 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • OP 396A-ZZ Selected Topics in Operations and Supply Chain Management

    3 unit(s)
    Addresses significant, topical and practical problems, issues and theories in operations management or supply chain management. Topics are compiled and selected by the department chair. Prerequisite(s): will vary based on topic.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • OP 398 Internship: Supply Chain Management

    3 unit(s)
    Offers students the opportunity to receive graduate-level work experience in operations management. Students are responsible for their own placement in an internship approved by the department chair. A written internship proposal is required before consideration for this course, and a written report is required upon completion of the internship. This course may be taken more than once for credit. Prerequisite(s): Approval of the department chair or program director.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • OP 399 Directed Study

    1-3 unit(s)
    Provides an opportunity for the advanced student with a specific project in mind to do reading in a focused area and to prepare a substantial paper under the direction of a faculty member. Only one directed-study course may be taken for credit toward a master’s degree. Prerequisite: completion of six graduate seminars in the advanced program and consent of the department. This course may be taken more than once for credit.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:

Organizational Leadership & Human Skills Development
  

  • OLHS 110 Emotional and Social Intelligence at Work

    3 unit(s)
    This course develops the student’s understanding of the primary and secondary components of emotional and social intelligence and how they are applied in the workplace and in professional relationships within a variety of organizational contexts (including private, public, nonprofit, and military contexts). Students explore the origins of emotional and social intelligence, as well as the importance of exercising workplace emotional and social intelligence within and beyond organizational settings. Students identify their own levels of emotional and social intelligence and learn how they can further develop and apply this intelligence in a variety of business and non-business contexts. Specific applications are made to workplace relationships, communication, team collaboration, diversity, managing conflict, and leadership. Prerequisite(s): ENGL 1A . Corequisite(s): ENGL 1B .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • OLHS 111 Engagement, Thriving, and Well-Being in Organizations

    3 unit(s)
    This course explores the importance of workplace engagement and how engagement is connected to and informs morale, the ability to thrive, and overall individual and team performance within a variety of organizational contexts (including private, public, nonprofit, and military contexts). Students identify the factors and conditions that are necessary to build and sustain engagement. The topics of applying strengths, making a contribution, professional development, autonomy and problem solving, recognition, and meaning and purpose in one’s work are explored. The significance of work and the workplace are also explored, as well as insights about the leadership and management practices that enhance and support engagement, thriving and the well-being of people in organizations. Prerequisite(s): OLHS 110 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • OLHS 112 Building and Sustaining Team Cohesiveness

    3 unit(s)
    This course develops an understanding of the dynamics of team cohesiveness and relationships between team cohesiveness, performance and results. Students will apply methods and assessments evaluating team performance, research, and practitioner-based practices; these assessments focus on comprehending how critical phases of team development and management, including trust building, mastering conflict, building commitment, and peer-to-per accountability, contribute to achieving results. Students will also learn methods for creating a team environment that promotes and supports positive behaviors and strengthens the overall performance of the organization. Prerequisite(s): OLHS 110 . Corequisite(s): ENGL 1B .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • OLHS 113 Managing Conflict and Crucial Conversations

    3 unit(s)
    This course explores the how conflict can be framed, understood, addressed, and managed within organizational settings. This includes building a perspective of conflict as an opportunity to build clarity, understanding, and alignment between people, within teams, and organizations. Students will also learn how to conduct or hold crucial conversations in a situation characterized by conflict, misunderstanding, and mistrust. Students will explore approaches to conflict that are relational, organizational, and ideological. This will include understanding how conflict is viewed and experienced within people, different organizational cultures, and across cultural boundaries. Prerequisite(s): OLHS 110 . Corequisite(s): ENGL 1B .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
 

Page: 1 | 2 | 3 | 4 | 5 | 6

   
All catalogs © 2024 Golden Gate University.
Powered by the Acalog™ Academic Catalog Management System™ (ACMS™).