Apr 02, 2020  
2019-2020 Catalog 
    
2019-2020 Catalog

MKT 305 Integrated Marketing Communications


3 unit(s)
Enables students to prepare, present and manage an integrated marketing communications plan using a blend of advertising, personal selling, sales promotion, public relations, direct marketing, Internet techniques and related marketing tools. Through case studies and practical exercises, they will learn how to reach appropriate market targets in the most cost-efficient and measurable way. Prerequisite(s): MKT 100  or MKT 300 .


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