Jul 07, 2020  
2019-2020 Catalog 
2019-2020 Catalog [ARCHIVED CATALOG]

MKT 320 Contemporary Public Relations

3 unit(s)
Provides a conceptual framework for understanding public relations and its role in present-day social and business environments. Discusses the evolution of public relations practice from its beginnings to its present professional status. Emphasizes both the principles as well as the nuts and bolts of planning and implementing a public relations campaign, including planning, selecting and developing appropriate publicity tools and evaluating the effectiveness of the program. Students will also learn techniques for managing the public relations function within organizations, the public relations process, as well as professional and legal issues. Prerequisite(s): Students must pass the Graduate Writing Proficiency Exam or complete ENGL 201 Graduate Writing  with a grade of B or better before registering for this course.

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