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Nov 24, 2024
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2020-2021 Catalog [ARCHIVED CATALOG]
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MKT 336 Marketing Research
3 unit(s)
Surveys the principles and techniques of marketing research, with emphasis on survey methods. Students will gain an in-depth knowledge of the planning and execution of market-research projects, including the acquisition and analysis of both primary and secondary data; use of statistical methods; questionnaire design; interview methods, including the Internet; and testing and communication of results achieved. Case materials are used. Prerequisite(s): MKT 100 or MKT 300 , and MATH 240 (or MATH 40 and MATH 104 ).
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