DBA 821 Marketing Management

4 unit(s)
Covers the full range of the principles, theories, and practice of the management of the marketing function. Students will learn the theories of the field including both key seminal literature and current published research. Students will explore problem-solving techniques for practical application through cases and modeling techniques, and will study current developments in marketing from both academic and practitioner perspectives.

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Schools of: Accounting, Business, Taxation, and Undergraduate Studies
School of Law