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Nov 21, 2024
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2019-2020 Catalog [ARCHIVED CATALOG]
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MKT 108 Digital Marketing Principles
3 unit(s)
The internet and new devices to access the internet have profoundly changed marketing methods and will continue to change how organizations will communicate and connect with customers. Digitally-empowered consumers have access to information any time and any where while also giving consumers control over the information they receive. Students will learn how to develop an effective digital marketing strategy, analyze key performance metrics, evaluate a product offering, identify pricing alternatives, create digital marketing communications, and explore ethical and legal issues. Prerequisite(s): MKT 100 .
Select the appropriate link below to view the course catalog and course schedule on the GGU website:
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