Dec 10, 2023  
2019-2020 Catalog 
2019-2020 Catalog [ARCHIVED CATALOG]

MSBA 324 Web and Social Network Analytics

3 unit(s)
Focus is on the practice of business-oriented analytics by means of statistical methods, using statistical software R. The course introduces analytical techniques applicable for solving common business problems, techniques to analyze social media, and techniques to study data on web/app users. Apart from learning statistics and software R, students will be introduced to the concept of the Application Program Interface (API) in the context of data retrieval from Twitter, Facebook, and Google Analytics. Upon the course completion students are expected to be able to select the right statistical method corresponding to the business problem. Compute and interpret results of a statistical analysis and produce practical business recommendations. Prerequisite(s): MATH 240  with a grade of “B” or better and MSBA 320 . Cross-listed with and equivalent to: MKT 324 .

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