MKT 305 Integrated Marketing Communications

3 unit(s)
Enables students to prepare, present and manage an integrated marketing communications plan using a blend of advertising, personal selling, sales promotion, public relations, direct marketing, Internet techniques and related marketing tools. Through case studies and practical exercises, they will learn how to reach appropriate market targets in the most cost-efficient and measurable way. Prerequisite(s): MKT 100 or MKT 300.

Select the appropriate link below to view the course catalog and course schedule on the GGU website:

Schools of: Accounting, Business, Taxation, and Undergraduate Studies
School of Law