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    Jun 13, 2024  
2024-2025 Catalog 
2024-2025 Catalog

MKT 102 Consumer Behavior

3 unit(s)
Investigates the cultural, psychological and behavioral factors affecting consumers’ actions and the demand for consumer products and services. Students will learn the impact of consumer behavior on the marketing strategies of firms and the role of marketing in shaping consumer demand. Prerequisite(s): MKT 100 .

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