DATA 105 Introduction to Social Media & Web Analytics

3 unit(s)
In this course, students will learn the basics of analysis of social media and web data, using R programming language. Students will also learn the basics of text mining. Students will use and apply R for techniques such as sentiment analysis in order to gain behavioral insights from social media and web data utilizing various application programming interfaces (API) and will take a critical approach to the benefits and limits of such analysis. Prerequisite(s): DATA 104.

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Schools of: Accounting, Business, Taxation, and Undergraduate Studies
School of Law