Marketing Graduate Certificate

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Program Information

This certificate provides a concentrated course of study for students seeking advanced expertise in marketing to build upon their careers in marketing or enhancing other career disciplines such as Leadership, Management, Project Management or Data Analytics. Understanding and utilizing the strategic role marketing plays within an organization and the global economy is central to every executive or management decision in business today. Those students completing this certificate will have a foundation in marketing management, and be able to devise successful strategic plans through knowledge of more nuanced marketing skills and concepts.

See Admission to Certificate Programs for more information.

All courses must be completed at Golden Gate University with a cumulative grade-point average (GPA) of 3.00 (“B” average) or better in courses taken at Golden Gate University that are applicable to the program’s requirements. See Graduate Student Academic Standing Standards for more information.

Course prerequisites are indicated in the course description for each course and must be satisfied prior to enrolling in a given course. Prerequisites may be satisfied through transfer of equivalent coursework from external institutions or by taking the courses at GGU.

Required Course - 3 units

MKT 300 Marketing Management 3 unit(s)

Elective Courses - 6 units

Select two of the following:

MKT 302 Communications and Presentations 3 unit(s)
MKT 305 Integrated Marketing Communications 3 unit(s)
MKT 322 Social Media and Marketing 3 unit(s)
MKT 324 Web and Social Network Analytics 3 unit(s)
MKT 336 Marketing Research 3 unit(s)
MKT 338 Consumer Behavior 3 unit(s)
MKT 352 Digital Marketing and E-commerce 3 unit(s)