May 21, 2022  
2021-2022 Catalog 
2021-2022 Catalog

MKT 105 Integrated Marketing Communication

3 unit(s)
Analyzes the total range of activities involved in marketing communication: advertising, selling, sales management, public relations and sales. Students will learn strategies and tools to develop favorable inter- and intracompany relationships. Prerequisite(s): MKT 100 .

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