May 21, 2022  
2021-2022 Catalog 
2021-2022 Catalog

MKT 103 Marketing Research

3 unit(s)
Examines the research methods and techniques applicable to problem solving in marketing. Through a project-based class, students will learn to prepare a market research proposal, gather survey data, statistically analyze results and present a professional report. This class emphasizes the importance of marketing research in domestic and international markets. Students also gain a sound knowledge of internet-based research tools. Prerequisite(s): MKT 100  and MATH 40 .

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