May 21, 2022  
2021-2022 Catalog 
    
2021-2022 Catalog

MKT 102 Consumer Behavior


3 unit(s)
Investigates the cultural, psychological and behavioral factors affecting consumers’ actions and the demand for consumer products and services. Students will learn the impact of consumer behavior on the marketing strategies of firms and the role of marketing in shaping consumer demand. Prerequisite(s): MKT 100 .


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