EMBA 307 Marketing for Executives

3 unit(s)
Introduces marketing concepts and marketing-related business solutions. Learns about market research and customer behavior, the design of marketing strategies, and marketing mix components including product policy, pricing, distribution, and marketing communications. Explores the role marketing plays in growing a business in collaboration with other business disciplines and in a cross functional environment.

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Schools of: Accounting, Business, Taxation, and Undergraduate Studies
School of Law