Nov 30, 2021  
2021-2022 Catalog 
    
2021-2022 Catalog

DBA 821 Marketing Management


4 unit(s)
Covers the full range of the principles, theories, and practice of the management of the marketing function. Students will learn the theories of the field including both key seminal literature and current published research. Students will explore problem-solving techniques for practical application through cases and modeling techniques, and will study current developments in marketing from both academic and practitioner perspectives.


View the Fall 2021 course schedules: