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    Apr 23, 2024  
2023-2024 Catalog 
2023-2024 Catalog

MKT 336 Marketing Research

3 unit(s)
Surveys the principles and techniques of marketing research, with emphasis on survey methods. Students will gain an in-depth knowledge of the planning and execution of market-research projects, including the acquisition and analysis of both primary and secondary data; use of statistical methods; questionnaire design; interview methods, including the Internet; and testing and communication of results achieved. Case materials are used. Prerequisite(s): MKT 100  or MKT 300 , and BUS 240  (or MATH 40  and MATH 104 ).

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