MKT 100 Principles of Marketing

3 unit(s)
Provides an introduction to the theory and practice of marketing. Students will learn about price policies, channels of distribution, promotion techniques, the management of products and services and marketing research. The course also covers the impact of government regulations and competitive practices, integration of marketing with other activities of the business enterprise, and strategic implications of marketing actions.

Select the appropriate link below to view the course catalog and course schedule on the GGU website:

Schools of: Accounting, Business, Taxation, and Undergraduate Studies
School of Law