Dec 06, 2019  
2019-2020 Catalog 
2019-2020 Catalog

MKT 326 Managing Public Issues: Consumer Affairs and Government Relations

3 unit(s)
Examines the techniques for monitoring social issues, as well as the role public relations plays as a management function to advise and guide upper management in the organizational decision-making process. Students will learn about environmental scanning, stakeholder analysis and issue management, and will gain knowledge of programs and methods for establishing and maintaining proactive relationships with community and governmental organizations. Prerequisite(s): MKT 320  (formerly PR 320). Students must pass the Graduate Writing Proficiency Exam or complete ENGL 201 Graduate Writing  with a grade of B or better before registering for this course.

View the Spring 2020 course schedules: