Jul 07, 2020  
2019-2020 Catalog 
2019-2020 Catalog [ARCHIVED CATALOG]

MKT 333 Media Relations and the Professional Spokesperson

3 unit(s)
Provides knowledge and skills for interacting with the media. Students will study the definition of news and its role in the management of a business. They will learn techniques for planning and executing successful editorial approaches including placement of news releases with print and electronic media, management of the news event, and effective strategies for corporate spokespersons when meeting the press. Prerequisite(s): MKT 320  (formerly PR 320). Students must pass the Graduate Writing Proficiency Exam or complete ENGL 201 Graduate Writing  with a grade of B or better before registering for this course.

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