Business Analytics, MS

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Program Information

The Master of Science in Business Analytics (MSBA) degree program is to present students with an understanding of the many possibilities for applying data analytics to business problems. Data analytics, and the implications of this strategic discipline, give practitioners new opportunities for discovering insights that can support the strategic goals and decision making of the organization. The discipline has grown so fast that it is impossible to address all of its elements, so this degree should be viewed as a “toolkit” of statistical and analytic theory, processes, tools, and techniques, which can be integrated into the business depending on the discipline and needed outcomes.

The MSBA is relevant to multiple audiences, including: the business manager charged with using data analytics to derive value from data and/or leveraging analytics teams to get that value; the subject matter expert (SME) in a business discipline charged with using analytics on the job; the budding business analytics data scientist requiring understanding of a myriad of data analytics tools from which to draw, and the IT professional responsible for supporting the analytics infrastructure and addressing issues of data security, privacy and ethics. Students completing the MSBA will have earned 39 units including three units of graduate statistics.

Student Learning Outcomes

Graduates of the Master of Science in Business Analytics will be able to:

Explain the differences between structured and unstructured data, aligning each with appropriate business applications.
Articulate and align with corporate performance, the complexities of data management, including organizational structures, data policy, data governance, data ownership, and data strategies.
Explain and give examples of the three analytic disciplines of descriptive, predictive, and prescriptive (optimization).
Identify and explain the steps of the CRISP-DM process model.
Anticipate challenges to data security, privacy and ethics, recommending reasonable solutions to issues when they occur.
Recognize the challenges of Big Data and describe the use of supporting technologies.
Use visual outcomes of analytics to communicate effective messages to members of the business community.
Describe the different approaches to machine learning, demonstrating application of the most common algorithms.
Explain Natural Language Processing, identifying potential uses and challenges.
Interpret and analyze individual business problems, selecting the best analytic approach and appropriate tools for extracting value from the data.
Explain the differences between the R and Python programming languages and demonstrate proficiency in each.
Promote data quality by effectively acquiring, cleansing, and organizing data for analysis.

Requirement for the Master of Science in Business Analytics

The master of science in business analytics requires completion of 39 units in the graduate program. Foundation program courses may be waived in accordance with university policy regarding course waivers. The foundation program must be met before starting any degree courses, except MSBA 300 .

Business Proficiency Requirement

Students admitted to this program are required to possess an understanding of U.S. business practices equivalent to BUS 201 Economic and Regulatory Essentials of U.S. Business . This requirement must be completed in your first term, and you must have completed this requirement no later than your first nine units at GGU. A grade of C- or better is required for BUS 201 . However, graduate students must maintain a 3.00 (B) cumulative grade point average to remain in good standing.

Graduate Writing Proficiency Requirement

Students are expected to possess a level of writing skill and knowledge equivalent to ENGL 201 . Students may meet this requirement by satisfying one of the screening criteria. For further information, refer to our website. https://www.ggu.edu/shared-content/enrollment/proficiency-requirements/#graduate-writing-proficiency

Math Proficiency Requirement

Students admitted to this program are expected to possess a level of mathematical skill at least equivalent to Intermediate Algebra (MATH 20 ). Students may meet this requirement by satisfying one of the screening criteria listed under the heading “Proficiency in Mathematics, English and Computer Skills Required for Certain Master’s Degrees and Certain Graduate Certificates ”.

Foundation Program - 3 units

MATH 240 Data Analysis for Managers 3 unit(s) (Must earn a “B” or better before starting advanced program courses.)

Advanced Program - 36 units