Management, Marketing Concentration, BA

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Program Information

With an emphasis on developing core proficiencies, skills, habits, and knowledge for being successful in a wide variety of business settings, the Bachelor of Arts in Management provides a rich foundation in all essential management concepts and techniques, including strong written and oral communications skills, all of which are applied in various organizational behavior settings. Students learn to organize, motivate and lead individuals in diverse public and private business enterprises. The bachelor of arts also provides preparation for success at the master’s degree level in programs such as the Master of Science in Human Resource Management, the Master of Arts in Counseling Psychology, the Master of Arts in Industrial-Organizational Psychology, the Master of Public Administration, as well as the MBA.

With a flexible course of study designed to maximize the number of transfer credits counted toward the degree, the BA in management may allow students to shorten the time it takes to complete an undergraduate business degree, while advancing their careers through the selection of one of five concentrations specifically designed to support their professional goals.

Student Learning Outcomes

Students who complete the Bachelor of Arts in Management, including the general education curriculum, will be able to:

Construct written communications that clearly articulates and promotes business ideas, arguments, or solutions (written communication)
Demonstrate interpersonal communication skills in collaborative projects, through persuasive speech, and in providing clear directions, instructions, and guidelines within a business setting (oral communication)
Address a complex problem in business management using strategies and tactics that lead to the development of actionable solutions (problem solving/critical thinking)
Demonstrate ethical decision-making in business and develops strategies, practices, and policies that advance ethical management practices and corporate social responsibility (ethics/specialized knowledge)
Locate, evaluate and apply information, using a variety of research tools, in analysis of a complex business management problem (information literacy/critical thinking)
Analyze and interpret quantitative data and apply results to improve business management strategy, tactics, and practice (quantitative fluency)
Demonstrate the self-awareness and habits required to identify, integrate, and apply new information and skills that increase personal and professional effectiveness in business contexts (lifelong learning)
Define, explain, and correctly apply concepts, theories and practices in business management (specialized knowledge)
Develop innovative approaches and solutions to an existing or emerging challenge in business management that also draw on disciplinary perspectives of ethics, other humanities and/or social sciences (broad integrative knowledge/creative thinking/problem solving)
Integrate and apply concepts, theories, strategies, and tactics of business management in the construction of summative projects (specialized knowledge/broad integrative knowledge)

Requirements for the Bachelor of Arts in Management

The BA in Management requires completion of 123 units as follows: 51 units of general education coursework, which includes 21 units of liberal studies core and 12 units of foundation courses in preparation for the major, 21 units required for the major and 51 units of general electives, or a combination of concentration and general elective units. Each course listed carries three semester units of credit, unless otherwise noted. A cumulative grade-point average of 2.00 “C” or higher is required in all courses taken at Golden Gate University.

All degree-seeking undergraduate students must complete their English, mathematics and critical thinking requirements within their first 27 units at Golden Gate University, unless they have already earned credit for the equivalent courses from another institution and have had those courses accepted in transfer by Golden Gate University. If either Math or English requirements for the degree have not been satisfied, newly enrolled students must take placement tests to ensure proper placement in the appropriate Math or English course. Students may also choose to waive the placement tests and enroll in the first course in either series, which are ENGL 10A and MATH 10 . (See the course descriptions below to identify courses that have prerequisite course requirements.)

General Education Requirements - 51 units

UGP 10 Gateway to Success 3 unit(s) (to be taken in first term of program)
CRTH 10 Critical Thinking 3 unit(s)
ENGL 1A Expository Writing 3 unit(s)
ENGL 1B Research Writing 3 unit(s)
ENGL 120 Business Writing 3 unit(s)

One of the Following:

COMM 35 Speech Communication 3 unit(s)
COMM 40 Understanding Communication 3 unit(s)

Liberal Studies Core - 21 units

ARTS 50 Contemporary Arts and Culture 3 unit(s) (or any other ARTS course offered)
HIST 50 Contemporary American Economic History 3 unit(s) (or any other HIST course offered)
HUM 50 Examining the Humanities 3 unit(s) (or any other HUM course offered)
LIT 50 Principles of Storytelling 3 unit(s) or LIT 160 Business in Movies 3 unit(s) (or any other LIT course offered)
PHIL 50 Professional and Personal Ethics 3 unit(s) (or any other PHIL course offered)
SCI 50 Science, Technology and Social Change 3 unit(s) (or any other SCI course offered)
SOSC 50 American Government in the 21st Century 3 unit(s) (or any other SOSC course offered)

Foundation Requirements - 12 units

MATH 20 Intermediate Algebra 3 unit(s)
MATH 40 Statistics 3 unit(s)
ACCTG 1A Introductory Financial Accounting 3 unit(s)
ECON 1 Principles of Microeconomics 3 unit(s)
OR
ECON 2 Principles of Macroeconomics 3 unit(s)

Major Requirements - 21 units

MGT 100 The Manager as Communicator 3 unit(s)
MGT 140 Management Principles 3 unit(s)
MGT 141 Organizational Leadership 3 unit(s)
MGT 173 Human Resource Management 3 unit(s)
MKT 100 Principles of Marketing 3 unit(s)
ITM 125 Management Information Systems 3 unit(s)
MGT 160 Management and Leadership Strategy 3 unit(s) (Capstone course to be taken in final term of program)

Marketing Concentration - 51 units

To help lead an organization to success, marketing professionals must understand their market and their customers, and possess the skills to design and deliver valuable products and services. This concentration provides the student with the fundamentals and the basic toolkit any good marketing professional should have.

Required Courses - 15 units

MKT 102 Consumer Behavior 3 unit(s)
MKT 103 Marketing Research 3 unit(s)
MKT 105 Integrated Marketing Communication 3 unit(s)
MKT 120 Business Marketing and Sales 3 unit(s)

One of the Following:

MKT 124 International Marketing 3 unit(s)
MKT 197 Internship: Marketing 3 unit(s)
MKT 198A-ZZ Special Topics in Marketing 3 unit(s)

Electives - 36 units

Twelve courses from any upper- or lower-division courses.