The Master of Science in Business Analytics (MSBA) degree program is to present students with an understanding of the many possibilities for applying data analytics to business problems. Data analytics, and the implications of this strategic discipline, give practitioners new opportunities for discovering insights that can support the strategic goals and decision making of the organization. The discipline has grown so fast that it is impossible to address all of its elements, so this degree should be viewed as a “toolkit” of statistical and analytic theory, processes, tools, and techniques, which can be integrated into the business depending on the discipline and needed outcomes.
The MSBA is relevant to multiple audiences, including: the business manager charged with using data analytics to derive value from data and/or leveraging analytics teams to get that value; the subject matter expert (SME) in a business discipline charged with using analytics on the job; the budding business analytics data scientist requiring understanding of a myriad of data analytics tools from which to draw, and the IT professional responsible for supporting the analytics infrastructure and addressing issues of data security, privacy and ethics. This program is a STEM-designated degree program.
Student Learning Outcomes
Graduates of the Master of Science in Business Analytics degree program will have the knowledge and skills to:
- Explain the differences between structured and unstructured data, aligning each with appropriate business applications.
- Articulate and align with corporate performance, the complexities of data management, including organizational structures, data policy, data governance, data ownership, and data strategies.
- Explain and give examples of the three analytic disciplines of descriptive, predictive, and prescriptive (optimization).
- Identify the different kinds of tools used in optimization and simulation and explain their appropriate usage in the work environment.
- Identify and explain the steps of the CRISP-DM process model.
- Anticipate challenges to data security, privacy and ethics, recommending reasonable solutions to issues when they occur.
- Recognize the challenges of Big Data and describe the use of supporting technologies.
- Use visual outcomes of analytics to communicate effective messages to members of the business community.
- Describe the different approaches to machine learning, demonstrating application of the most common algorithms.
- Explain Natural Language Processing, identifying potential uses and challenges.
- Interpret and analyze individual business problems, selecting the best analytic approach and appropriate tools for extracting value from the data.
- Explain the differences between the R and Python programming languages and demonstrate proficiency in each.
- Promote data quality by effectively acquiring, cleansing, and organizing data for analysis.
- Plan and implement the use of self-service analytics in the workplace, addressing the challenges of stand-alone implementations.
Requirements for the Master of Science in Business Analytics
The Master of Science in Business Analytics requires completion of 36 units in the graduate program and a 3-unit graduate statistics course, with a cumulative grade-point average of 3.00 or better in courses taken at Golden Gate University that are applicable to the program’s requirements. Foundation program courses may be waived in accordance with university policy regarding course waivers. Students must meet the foundation program requirement before starting any advanced program courses, with the exception of MSBA 300 . For further information regarding graduation requirements, see Academic Requirements for Graduate Programs .
Graduate Writing Proficiency Requirement
Students are expected to possess proficiency in writing to ensure they can be successful in their course of study. Students may meet this requirement by satisfying one of the screening criteria listed under the Graduate Writing Proficiency Requirement .
Graduate Mathematics Proficiency Requirement
Students are expected to possess a level of mathematical proficiency at least equivalent to MATH 20 Applied Intermediate Algebra . Students may meet this requirement by satisfying one of the screening criteria listed under the Graduate Mathematics Proficiency Requirement .
Foundation Program - 3 units
The foundation program provides the groundwork for the advanced program courses and concentration courses.
Advanced Program - 18 units
Required Course - 3 units