|
Aug 31, 2024
|
|
|
|
2023-2024 Catalog [ARCHIVED CATALOG]
|
MKT 339 Advertising Strategy 3 unit(s) Covers the uses of various media in formulating an overall consumer-communication strategy, with an emphasis on consumer-targeting techniques and media-mix programming. Students will learn about the advantages and disadvantages of differing types of advertising vehicles, including the Internet, in reaching the target audience. The course uses a variety of readings and case materials. Corequisite(s): MKT 300 .
Select the appropriate link below to view the course catalog and course schedule on the GGU website:
|
|