MKT 339 Advertising Strategy

3 unit(s)
Covers the uses of various media in formulating an overall consumer-communication strategy, with an emphasis on consumer-targeting techniques and media-mix programming. Students will learn about the advantages and disadvantages of differing types of advertising vehicles, including the Internet, in reaching the target audience. The course uses a variety of readings and case materials. Corequisite(s): MKT 300.

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Schools of: Accounting, Business, Taxation, and Undergraduate Studies
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