MKT 338 Consumer Behavior

3 unit(s)
Studies the influence of consumer behavior upon marketing-management strategy; examines behavioral concepts as they relate to the buying situations, types of consumer research instruments and types of marketing issues. Focus on use of consumer-behavior knowledge in realistic action-oriented situations, readings and case materials. Corequisite(s): MKT 300.

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Schools of: Accounting, Business, Taxation, and Undergraduate Studies
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