MKT 337 Marketing Strategy and Planning

3 unit(s)
Studies strategic and operational aspects of the marketing plan for consumer, industrial and service industries; formulation of top management strategic goals; and all elements of the annual marketing plan, including management summary, background data, quantitative objectives and implementation. Also covers planning for long-range market development. Case studies are used. Prerequisite(s): MKT 300.

Select the appropriate link below to view the course catalog and course schedule on the GGU website:

Schools of: Accounting, Business, Taxation, and Undergraduate Studies
School of Law