MKT 335 New-Product Decisions

3 unit(s)
Examines the issues, strategies and approaches associated with developing, introducing and managing new products and services. Students will learn methods for identifying business opportunities, market segmentation, idea generation, concept development and testing, market testing and introductory market programs. Case studies are used. Corequisite(s): MKT 300.

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Schools of: Accounting, Business, Taxation, and Undergraduate Studies
School of Law