DBA 871 Consumer Behavior

4 unit(s)
This doctoral seminar is an introduction to the study of consumer behavior. Students will gain an understanding of judgment, choice, and decision-making processes including attitude theory and persuasion. Classic papers that represent foundational ideas in the field as well as papers about more recent findings and controversies will be examined.

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Schools of: Accounting, Business, Taxation, and Undergraduate Studies
School of Law