Javascript is currently not supported, or is disabled by this browser. Please enable Javascript for full functionality.

   
    Apr 16, 2024  
2023-2024 Catalog 
    
2023-2024 Catalog

DBA 870 Marketing Management


4 unit(s)
Covers the full range of the principles, theories, and practice of the management of the marketing function. Students will learn the theories of the field including both key seminal literature and current published research. Students will explore problem-solving techniques for practical application through cases and modeling techniques, and will study current developments in marketing from both academic and practitioner perspectives.


Select the appropriate link below to view the course catalog and course schedule on the GGU website: