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Sep 07, 2024
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2022-2023 Catalog [ARCHIVED CATALOG]
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EMBA 307 Marketing for Executives 3 unit(s) Introduces marketing concepts and marketing-related business solutions. Learns about market research and customer behavior, the design of marketing strategies, and marketing mix components including product policy, pricing, distribution, and marketing communications. Explores the role marketing plays in growing a business in collaboration with other business disciplines and in a cross functional environment.
Select the appropriate link below to view the course catalog and course schedule on the GGU website:
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