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    Jun 24, 2024  
2022-2023 Catalog 
    
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2022-2023 Catalog [ARCHIVED CATALOG]

Course Descriptions

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Management
  

  • MGT 140 Management Principles

    3 unit(s)
    Teaches the application in formal organizations of the principles of management, staffing, planning, organizing, controlling and leading as well as management concepts of motivation, morale and communications. Case studies are included.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MGT 141 Organizational Leadership

    3 unit(s)
    Examines the role and presence of the leader and the work of leadership in influencing organizational performance. Topics include selected leadership theories, leadership character and ethics, aligning leadership with organizational goals, employee motivation and engagement, leadership and organizational diversity, the role of leadership in establishing vision, mission, and core values, leadership and organizational culture, the leader as entrepreneur, and leading in disruptive environments. Students will be able to work on projects individually, on teams, and collaborate with business leaders on approaches, practices, and key outcomes of organizational performance.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MGT 145 Law of Contracts, Sales and Commercial Transactions

    3 unit(s)
    Reviews law and legal theory relating to business; essentials of a binding contract; law of sales; nature and use of negotiable instruments; and Uniform Commercial Code. Cross-listed with and equivalent to the following course. (Note: no academic credit is awarded for retaking equivalent course.): ACCTG 145 . 


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MGT 156 Management Policy and Strategy

    3 unit(s)
    Focuses on the development of company policy and strategy, examines the impact of a company’s internal and external environment on strategic decisions and assigns case practice in analyzing and formulating business policy and strategy. Lower-division requirements must be satisfied. To be taken in the last 12 of the BSB degree. Prerequisite(s): FI 100 , MGT 140  and MKT 100 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MGT 160 Management and Leadership Strategy

    3 unit(s)
    Capstone course for the bachelor of arts in management. Focuses on the integration of learning across the business disciplines and general education program. Using skills, knowledge and abilities in the areas of critical thinking, communication, ethics and organizational behavior, this class will require the application of business theory and practice to real-world examples to demonstrate mastery of the programs learning objectives. To be taken in the last term of the bachelor of arts in management program. Prerequisite(s): MGT 100 , MGT 140 , MGT 141 , MGT 173 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MGT 165 Corporate Social Responsibility

    3 unit(s)
    This course will focus on the issues facing organizations that are managing corporate social responsibility. It will explore the premise that business organizations should filter their market strategies through the concept of shared societal value. Using concepts and models from the field of corporate social responsibility, the course will require the application of business theory and practice to real world examples. Examples of topics to be included are: stakeholder view of the business, financial view of the business, shared societal value, tragedy of the commons, agency theory, creative destruction, regulation. Critique of these models and theories as they apply to real world situations will be an important part of the course curriculum. Prerequisite(s): ENGL 50  or ENGL 60 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MGT 172 Basic Employment Law

    3 unit(s)
    Surveys contemporary federal and California employment law: worker classification, hiring, management, evaluation and termination of employment relationships, with specific focus on the relevant legal system, common law rules, anti-discrimination statutes, wage/hour law, privacy, worker safety and pension matters.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MGT 173 Human Resource Management

    3 unit(s)
    Surveys the principles and practices in managing personnel; human resource planning, recruiting, selection and training; development of personnel policies; government regulation including EEOC, OSHA and wage-and-hour laws. Introduces labor relations and collective bargaining.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MGT 174 Labor-Management Relations

    3 unit(s)
    Traces the growth of the labor movement and management reactions and policies; examines the role of government, contemporary problems, current practices in collective bargaining, grievance handling, state and federal labor legislation. Prerequisite(s): MGT 173 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MGT 175 Personnel Recruitment, Selection and Placement

    3 unit(s)
    Examines the personnel process of human resource planning; generating applications (internal and external); analyzing qualifications, selection methods and decisions (including test evaluation); interview methods and practice; placement and exit programs (outplacement, retirement, etc.); and legal considerations. Utilizes simulation case practice and role playing. Prerequisite(s): MGT 173 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MGT 176 Compensation Decision Making

    3 unit(s)
    Reviews the elements necessary to make sound compensation decisions. Topics include types of compensation plans, employee motivation, economic theory, labor markets, compensation surveys, job analysis and evaluation, performance assessment, compensation methods, employee benefits, non-economic rewards and compensation administration. Prerequisite(s): MGT 173 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MGT 177 Training Methods and Administration

    3 unit(s)
    Examines the role of the training function within the field of human resource management. Students will identify performance problems related to training, practice a variety of training methods and materials and decide the methods of evaluation. They also will design a training package and do a brief training session in class. Demonstrations of interactive video and computer programs included. Prerequisite(s): MGT 173 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MGT 179 Introduction to International Business

    3 unit(s)
    Examines environmental, economic, political and social constraints on doing business abroad; effects of overseas business investments on domestic and foreign economies; foreign market analysis and operational strategy of a firm; management problems and development potential of international operations.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MGT 180 Global Human Resources

    3 unit(s)
    This course explores the economic drivers of international business management, the strategic orientation of organizations in capturing these economic benefits, and the role of human resource management in ensuring that human capital can function effectively. The course compares and contrasts operations of domestic versus international businesses and how business practices need to be adapted to operate successfully in foreign markets. The course will focus on basic concepts of Human Resources Management, and apply them in the international setting via application of case studies. Students will apply a framework to identify and pose solutions to challenging global issues in Human Resources. Prerequisite(s): MGT 179 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MGT 182 Global Culture for Business

    3 unit(s)
    This course focuses on the critical nature of culture in global business. The concept of globalization fosters the understanding of the interconnectedness of cultures and societies geographically wide apart. Students will gain greater awareness of cultural sensitivities needed for success within the domestic work environment, but also within growing global markets. The course offers a platform for analysis and discussion of the role culture plays, and the consequences which can ensue when it is not understood, or respected, in the global business environment. Cultural dimensions include context, individualism, formality, communication style, and time/space orientation, and their roles within the business environment. Through case studies in global culture, students will analyze, and pose solutions to critical cultural problems in international business, while also further developing their critical thinking skills. Prerequisite(s): MGT 179 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MGT 184 Global Strategic Planning

    3 unit(s)
    The course applies the concept of strategy to international business. Students review the concept of Competitive Advantage and analyze it as the driver of strategy. The course considers the role that strategic planning plays in expanding to global markets. Study of mission, vision and values, environmental scanning, and strategic analysis are applied to issues in global business. Students apply a case method approach to strategic issues and gain new skills in developing large scale projects related to global strategy. The course enables students to see business in a holistic way, equipping them with new skills to help their firms make the most effective strategic decisions in a highly competitive global economy. Prerequisite(s): MGT 179 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MGT 186 Global Supply Chain Management

    3 unit(s)
    This course applies inventory theory to global supply chain management. The course covers the strategic relationships necessary for Supply Chain Management as well as the tactical activities of Logistics, Purchasing and Operations from a global perspective. Prerequisite(s): MGT 179 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MGT 190 Entrepreneurship and Small Business

    3 unit(s)
    Reviews the principles and practices of entrepreneurship and small businesses. Explores entrepreneurship as an alternative to regular corporate executive career paths, entrepreneurial strategies, ownership alternatives, buying/selling business, franchising, venture capital and other related subjects. Both academic and hands-on real world exercises will be included. Prerequisite: any accounting course.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MGT 197 Internship: Management

    1-3 unit(s)
    Offers students the opportunity to receive work experience in a job directly related to their academic major and career goals. Students will be responsible for their own placements in internships approved by the department chair. A written internship proposal is required before consideration for this course. A written report is required upon completion of the internship. This course may be taken more than once for credit. Prerequisite(s): consent of the department.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MGT 198A-ZZ Special Topics in Management

    1-6 unit(s)
    Addresses significant, topical and practical problems, issues and theories in management. The department chair will select topics. Prerequisite(s): consent of the department. Prerequisites will vary based on topic.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MGT 199 Directed Study in Management

    1-3 unit(s)
    Provides individual study of selected topics under supervision of a faculty member. Students are limited to one directed-study course per trimester. This course may be taken more than once for credit. Prerequisite(s): consent of the department.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MGT 301 Entrepreneurship and New Business Development

    3 unit(s)
    Studies the underlying principles and theories of entrepreneurship and small business development, exploring both “how-tos,” upsides, and pitfalls. Entrepreneurial strategies and management alternatives will be examined. Emphasis on managing innovation and starting new ventures and/or small businesses, acquiring other businesses and making existing enterprises more profitable. Students will work on their own projects while learning the ins and outs of being successful entrepreneurs. Both academic and practical considerations will be emphasized, with the principles presented applicable to both established organizations and startups.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MGT 312 Business Planning for Entrepreneurs

    3 unit(s)
    Designed to provide students with knowledge and practical skills for entrepreneurs and business managers so they can effectively develop plans and strategies for innovative business enterprises. Covers opportunity assessment, identification of competitive advantage, financial forecasting, alternate financing sources, valuation methodologies, legal issues and organizational development. Students will have the opportunity to prepare a business plan and gain feedback from experienced professionals. Prerequisite(s): FI 300 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MGT 345 Context of Business

    3 unit(s)
    Provides the framework for understanding the critical impact of the international, legal, political, social, environmental and cultural roles played by the business enterprise in conducting its business. Focuses on the obligations of the individual managers and the corporation as a whole. Corequisite(s): LEAD 303 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MGT 348 Negotiating in Business

    3 unit(s)
    Effective negotiation and influence skills are critical for today’s managers and leaders. This course provides students with the knowledge and skills to create win-win solutions and influence their managers, peers, and direct reports. The course stresses the knowledge, discipline, and skills students need to achieve their objectives during negotiations. Applications include employment and salary negotiations; negotiating with employees/employers; cross-functional influence, remote and shadow negotiations, cross-cultural negotiations, and sales negotiations.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MGT 396A-ZZ Selected Topics in Management

    1- 6 unit(s)
    Addresses significant, topical and practical problems, issues and theories in management. Topics are compiled and selected by the department chair. Prerequisite(s): will vary based on topic.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MGT 398 Internship: Management

    3 unit(s)
    Offers students the opportunity to receive graduate-level work experience in management. They are responsible for their own placements in internships approved by the department chair. A written internship proposal is required before consideration for this course. A written report is required upon completion of the internship. This course may be taken more than once for credit. Prerequisite(s): consent of the department.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MGT 399 Directed Study

    1-3 unit(s)
    Provides an opportunity for the advanced student with a specific project in mind to do reading in a focused area and to prepare a substantial paper under the direction of a faculty member. Only one directed-study course may be taken for credit toward a master’s degree. This course may be taken more than once for credit. Prerequisite(s): completion of six graduate seminars in the advanced program; consent of the department.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:

Marketing
  

  • MKT 50 Foundations and Strategy of Digital Marketing

    3 unit(s)
    As we deepen our relationships with the internet and our devices, there is more opportunity to communicate to customers online. Today over 50% of all marketing expenditure in the US goes to digital marketing and this number is growing every year. In this course, you will be introduced to the world of digital marketing and how to create strategies that ensure you achieve your marketing goals. You will understand how to think about your customer, different channels you have available to you and how to measure and improve your marketing campaigns.

    This course aims to develop the student’s understanding of marketing in the context of a business and provide a framework for students to think about concepts such as segmentation, targeting, value propositions, and metrics. The course culminates in a final presentation in which the student will use the PACE framework to analyze and create a digital marketing plan for a chosen company. This is the first course in Facebook’s Digital Marketing curriculum and is required to gain the Digital Marketing certification. Corequisite(s): ENGL 50  or ENGL 60 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 55 Marketing Content Strategy and Branding

    3 unit(s)
    In this course you will dive deeper into branding and discover content marketing. You will learn why branding is crucial at every step of the customer journey and how to use content marketing to attract a defined audience through creating and distributing exciting content. The course gives you the opportunity to learn about best practices for creating effective content across various digital marketing channels. It aims to push students to explore concepts such as consumer psychology, appropriate content, and strategy and search engine optimization. Students will also have the opportunity to create their own marketing content for various platforms. Prerequisite(s): MKT 50 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 100 Principles of Marketing

    3 unit(s)
    Provides an introduction to the theory and practice of marketing. Students will learn about price policies, channels of distribution, promotion techniques, the management of products and services and marketing research. The course also covers the impact of government regulations and competitive practices, integration of marketing with other activities of the business enterprise, and strategic implications of marketing actions.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 102 Consumer Behavior

    3 unit(s)
    Investigates the cultural, psychological and behavioral factors affecting consumers’ actions and the demand for consumer products and services. Students will learn the impact of consumer behavior on the marketing strategies of firms and the role of marketing in shaping consumer demand. Prerequisite(s): MKT 100 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 103 Marketing Research

    3 unit(s)
    Examines the research methods and techniques applicable to problem solving in marketing. Through a project-based class, students will learn to prepare a market research proposal, gather survey data, statistically analyze results and present a professional report. This class emphasizes the importance of marketing research in domestic and international markets. Students also gain a sound knowledge of internet-based research tools. Prerequisite(s): MKT 100  and MATH 40 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 105 Integrated Marketing Communication

    3 unit(s)
    Analyzes the total range of activities involved in marketing communication: advertising, selling, sales management, public relations and sales. Students will learn strategies and tools to develop favorable inter- and intracompany relationships. Prerequisite(s): MKT 100 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 108 Digital Marketing Principles

    3 unit(s)
    The internet and new devices to access the internet have profoundly changed marketing methods and will continue to change how organizations will communicate and connect with customers. Digitally-empowered consumers have access to information any time and any where while also giving consumers control over the information they receive. Students will learn how to develop an effective digital marketing strategy, analyze key performance metrics, evaluate a product offering, identify pricing alternatives, create digital marketing communications, and explore ethical and legal issues. Prerequisite(s): MKT 100 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 120 Business Marketing and Sales

    3 unit(s)
    Covers the development and application of marketing and sales principles and skills in the business-to-business setting. Students will learn how to analyze business buying behavior. Topics include industrial product planning, channel decisions, promotional applications and pricing practice in the business-to-business context. Students will learn the techniques of good selling skills and the techniques for organizing, staffing, motivating and evaluating the sales force. They will learn about customer relationship management and the common kinds of CRM software. Prerequisite(s): MKT 100 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 124 International Marketing

    3 unit(s)
    Identifies international marketing opportunities; the impact of varying cultural, economic, legal and political environments on marketing strategy; technical and financial features; determinants and principles of foreign marketing policy as they relate to domestic marketing practice. Prerequisite(s): MKT 100 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 150 Marketing Analytics & Performance Optimization

    3 unit(s)
    There is data behind every action and decision taken by customers all over the world. In this course, students will learn the best tools to collect, understand, communicate and gain insights from data in the realm of digital marketing. There is a heavy emphasis on practical learning with opportunities to gain hands-on experience with spreadsheets and Google Analytics to analyzing and identifying elements of an A/B test. Students will learn about factors that drive conversion and how to optimize their efforts using data and A/B testing. Students will learn about the key metrics for digital marketing. At the end of the course students will be equipped with the skills needed to thrive in a digital marketing career- a field that is increasingly data-driven. Corequisite(s): MATH 20 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 155 Email Marketing

    3 unit(s)
    Email marketing offers the digital marketer a channel to reach customers directly in a personalized way. Email marketing is effective at customer acquisition and retention: it is a way to maintain your relationship with customers and interested parties. In this course, you will learn how best to employ email marketing in your campaign to great success. The course will cover best practices of when to use email, best practices for email design, and how to organize your campaign. You will also learn how to analyze and optimize campaigns to increase future effectiveness. The course will also touch upon more complex email practices such as automation and how to outline an email campaign. After completing this course you should gain a holistic understanding of email marketing and be ready to create campaigns that engage customers. Prerequisite(s): MKT 50 . Corequisite(s): MATH 20 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 160 Search and Display Advertising

    3 unit(s)
    Have you ever searched for an item you want to buy and been presented with options that fit your needs? Have you ever spent some time browsing a product on a website, only to find an ad for that product at the next site you visit? You have experienced search and display as a consumer - this course focuses on search and display advertising from the marketer’s perspective. You will learn about the different channels and how they work. The course will also cover the best practices of ads and ad bidding. You will also have the opportunity to create a budget and provide recommendations to optimize your campaign. This course will give you insight into how online ads work and how companies can retarget customers for successful results. Students will also learn best practices for search and display and how to create effective strategies that build on their knowledge from previous courses in this program. Prerequisite(s): MKT 50 . Corequisite(s): MATH 20 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 165 Social Media Marketing

    3 unit(s)
    There are currently 3.2 billion people using social media around the world and the number is growing. As consumers increasingly spend time on social media platforms, it has become more useful than ever to know how to navigate and communicate through social media. In this course you will learn how to create a social media strategy that achieves your goals. You will learn about different platforms, the array of interactions open to you, and get hands-on experience utilizing your social media skills and creating a simulated Facebook campaign. Prerequisite(s): MKT 50 , MKT 55 , and MKT 150 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 197 Internship: Marketing

    3 unit(s)
    Offers students the opportunity to receive work experience in marketing. Students will be responsible for their own placements in internships approved by the department chair. A written internship proposal is required before consideration for this course. A written report is required upon completion of the internship. This course may be taken more than once for credit. Prerequisite(s): consent of the department chair.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 198A-ZZ Special Topics in Marketing

    3 unit(s)
    Addresses significant, topical and practical problems, issues and theories in marketing. The department chair will select topics. Prerequisite(s): consent of the department. Prerequisites will vary based on topic.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 199 Directed Study in Marketing

    1-3 unit(s)
    Provides individual study of selected topics under supervision of a faculty member. Students are limited to one directed study course per trimester. This course may be taken more than once for credit. Prerequisite(s): consent of the department.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 300 Marketing Management

    3 unit(s)
    Focuses on marketing management and problem solving. Topics include methods for managing product positioning, pricing, distribution and external communications. Students will learn about customer behavior, demand determination and marketing research. They will be exposed to marketing in a variety of contexts such as for-profit, nonprofit, Internet and the global context. Emphasis is on developing fully integrated marketing programs as well as interfunctional coordination. The case method is used.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 302 Communications and Presentations

    3 unit(s)
    Develops effective listening, writing, verbal communications and presentation skills for managers and business professionals.  Focuses on both traditional in-person and online presentation and communication skills and covers digital, social, visual and mobile communications.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 305 Integrated Marketing Communications

    3 unit(s)
    Enables students to prepare, present and manage an integrated marketing communications plan using a blend of advertising, personal selling, sales promotion, public relations, direct marketing, Internet techniques and related marketing tools. Through case studies and practical exercises, they will learn how to reach appropriate market targets in the most cost-efficient and measurable way. Prerequisite(s): MKT 100  or MKT 300 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 307 Sales Promotion and Sponsorships

    3 unit(s)
    Focuses on how to achieve marketing objectives through direct inducements that offer an extra value or incentive for a product/service to ultimate consumers, sales force or distributor as well as through special events, sports, and causes, which together form a multi-billion dollar industry. Students will learn how to help an organization of any size develop closer relationships with target markets as well as trade partners and how to enhance the value of marketing communications strategies. Through lectures, case studies, and practical exercises they will learn how to incorporate sales promotion activities into an Integrated Communications plan, how to plan an event, create pricing and location strategies, and how to cost effectively promote them. Sponsorship development will be studied from the points of view of both event planner and corporate sponsor. Emphasis throughout will be on integrated marketing communications. Prerequisite(s): MKT 300 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 320 Contemporary Public Relations

    3 unit(s)
    Provides a conceptual framework for understanding public relations and its role in present-day social and business environments. Discusses the evolution of public relations practice from its beginnings to its present professional status. Emphasizes both the principles as well as the nuts and bolts of planning and implementing a public relations campaign, including planning, selecting and developing appropriate publicity tools and evaluating the effectiveness of the program. Students will also learn techniques for managing the public relations function within organizations, the public relations process, as well as professional and legal issues. Prerequisite(s): MKT 300 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 321 Direct and Database Marketing

    3 unit(s)
    Covers the planning, design, and execution of direct marketing programs, including methods for utilizing databases and targeting techniques. Students will learn how to design direct mail, telephone, catalog, e-mail and Web-based marketing programs for consumer goods, services and industrial markets. They will learn the principles of database design for marketing and the basic techniques of statistical analysis for targeting, utilizing case studies and guest speakers. Excel spreadsheet program will be used. Prerequisite(s): MKT 300  and MATH 40 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 322 Social Media and Marketing

    3 unit(s)
    Class immerses students in the marketing application of social media and other newly emerging media channels. Course covers the planning and integration of social media into marketing plans. Students will learn to set objectives, develop social marketing plans, integrate social media into overall marketing and communication plans, measure program results, utilize new media technologies and about the macro-environmental issues affecting social media. The class includes hands-on development of social media tactics and channels. This may require students to set up individual social media accounts. Prerequisite(s): MKT 300  


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 323 Search Engine Marketing - Design, Implementation and Optimization

    3 unit(s)
    This project-based course covers the planning, design, implementation and optimization of search engine marketing campaigns, including methods for improving organic rankings (SEO) as well as paid search engine marketing (SEM) campaigns. Students build upon the principles of digital marketing to design and implement internet-based marketing programs for consumer goods, services, non-profit and industrial markets. Student teams will collaborate with a client to design and execute a paid search engine marketing campaign with an assigned budget, while using analytic tools for monitoring and optimizing. The Google Online Marketing Challenge and/or a client-sponsored campaign will be used as the basis for this course. Prerequisite(s): MKT 300  required; recommended MKT 321  or MKT 352 


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 324 Web and Social Network Analytics

    3 unit(s)
    Focuses on the practice of analytics. Students will be introduced to traditional media analytics, social media analytics and web analytics using the R language. Students will learn skills, methods and tools necessary for analytical work in a broad variety of businesses situations with a range of data structures. Students will learn how to acquire information in a variety of forms - such as text (newspaper articles, blog posts and social messages) and numbers (from web analytics) - and transform them into data, which they will be able to analyze applying statistical methods with the help of R. Upon completion of the course, students are expected to be able to complete basic media analysis as part of marketing, or competitive research; to run methodologically sound analysis of social media; to report on web analytics; and to apply basic statistical concepts to a variety of analyses. Prerequisite(s): BUS 240 . Cross-listed with and equivalent to the following course. (Note: no academic credit is awarded for retaking equivalent course.): MSBA 324 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 325 Brand and Product Management

    3 unit(s)
    Explores the field of brand management including product management, brand positioning and building, measuring and managing brand equity over time. This course utilizes classic and current consumer and B-to-B case studies of leading marketers and their strategies for effectively building and managing products and brands. Topics include customer focus, brand positioning and identity, creating points of difference and competitive advantages, marketing communications and messages including the Internet and building customer loyalty. Covers building brand portfolios, sub-brands and line extensions and distribution strategies. Prerequisite(s): MKT 300 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 330A Principles of Writing and Storytelling for Marketing Communications

    3 unit(s)
    This course develops students’ ability to write clearly and persuasively in the formats most frequently used in marketing, public relations, and communications. Students identify and hone their own unique writing style and method, which they can adapt for different brands, audiences, platforms, and formats. This class focuses on writing speed, clarity, brevity, and style, as well as proven persuasive writing techniques such as storytelling. Students will learn to write a variety of marketing material for both traditional and digital media. This portfolio of written works can then be shown to prospective employers or clients. Prerequisite(s): MKT 300 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 331 Business-to-Business Marketing

    3 unit(s)
    Provides a strategic view of industrial and other business-to-business marketing. Students will gain experience in solving marketing mix problems over the product life cycle and will learn about the impact of technology, derived demand, complex buying processes and customization. They will study the impact and use of business e-commerce exchanges and other web-based techniques. The case method is used. Prerequisite(s): MKT 300 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 332 Sales Management

    3 unit(s)
    Focuses on the operating and management problems of sales-management executives. Students will learn how to relate the sales function to other functions of business and will study techniques for estimating sales potential, forecasting sales, manning territories, and selecting, training, supervising and compensating the sales force. They will learn about sales force automation tools, including web methods. Case method used. Corequisite(s): MKT 300 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 333 Media Relations and the Professional Spokesperson

    3 unit(s)
    Provides knowledge and skills for interacting with the media. Students will study the definition of news and its role in the management of a business. They will learn techniques for planning and executing successful editorial approaches including placement of news releases with print and electronic media, management of the news event, and effective strategies for corporate spokespersons when meeting the press. Prerequisite(s): MKT 320 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 335 New-Product Decisions

    3 unit(s)
    Examines the issues, strategies and approaches associated with developing, introducing and managing new products and services. Students will learn methods for identifying business opportunities, market segmentation, idea generation, concept development and testing, market testing and introductory market programs. Case studies are used. Corequisite(s): MKT 300 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 336 Marketing Research

    3 unit(s)
    Surveys the principles and techniques of marketing research, with emphasis on survey methods. Students will gain an in-depth knowledge of the planning and execution of market-research projects, including the acquisition and analysis of both primary and secondary data; use of statistical methods; questionnaire design; interview methods, including the Internet; and testing and communication of results achieved. Case materials are used. Prerequisite(s): MKT 100  or MKT 300 , and BUS 240  (or MATH 40  and MATH 104 ).


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 337 Marketing Strategy and Planning

    3 unit(s)
    Studies strategic and operational aspects of the marketing plan for consumer, industrial and service industries; formulation of top management strategic goals; and all elements of the annual marketing plan, including management summary, background data, quantitative objectives and implementation. Also covers planning for long-range market development. Case studies are used. Prerequisite(s): MKT 300 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 338 Consumer Behavior

    3 unit(s)
    Studies the influence of consumer behavior upon marketing-management strategy; examines behavioral concepts as they relate to the buying situations, types of consumer research instruments and types of marketing issues. Focus on use of consumer-behavior knowledge in realistic action-oriented situations, readings and case materials. Corequisite(s): MKT 300 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 339 Advertising Strategy

    3 unit(s)
    Covers the uses of various media in formulating an overall consumer-communication strategy, with an emphasis on consumer-targeting techniques and media-mix programming. Students will learn about the advantages and disadvantages of differing types of advertising vehicles, including the Internet, in reaching the target audience. The course uses a variety of readings and case materials. Corequisite(s): MKT 300 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 352 Digital Marketing and E-commerce

    3 unit(s)
    The nature of digital marketing and e-commerce is constantly evolving and key issues change rapidly. This course will examine timely concerns at the intersection of marketing and technology. Emphasizes marketing but gives due attention to enabling technology and selected new media. Students will learn how Internet marketing works, how e-commerce business models interact and how to integrate online and offline marketing. Topics include basic Internet technology for marketers, buyer behavior online, online privacy and security issues, online branding, website design and customer interfaces, public policy for digital interaction, web analytics, online payments, electronic marketing techniques such as banner advertising, outbound e-mail and paid search advertising. Analyzes how integrated multi-channel marketing works and examines emerging electronic media. Prerequisite(s): MKT 300 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 396A-ZZ Selected Topics in Marketing

    3 unit(s)
    Addresses significant, topical and practical problems, issues and theories in marketing. Topics are compiled and selected by the department chair. Prerequisite(s): will vary based on topic.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 398 Internship: Marketing

    3 unit(s)
    Offers students the opportunity to receive graduate-level work experience in marketing. They are responsible for their own placements in internships approved by the department chair. A written internship proposal is required before consideration for this course. A written report is required upon completion of the internship. This course may be taken more than once for credit. Prerequisite(s): at least 15 completed in the Advanced Program and permission of the department chair.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MKT 399 Directed Study

    1-3 unit(s)
    Provides an opportunity for the advanced student with a specific project in mind to do reading in a focused area and to prepare a substantial paper under the direction of a faculty member. Only one directed-study course may be taken for credit toward a master’s degree. This course may be taken more than once for credit. Prerequisite(s): completion of six graduate seminars in the Advanced Program and consent of the department chair.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:

Master in Business Administration
  

  • MBA 311 Strategic Analysis and Design

    3 unit(s)
    Introduces strategic analysis and design techniques from an integrated perspective. Addresses the roles that functions within an organization play in strategy formulation and implementation. Students will perform analysis and develop strategy in response to external and internal business environment. Examines the implications of strategy on the outcome of business entities. Prerequisite(s): LEAD 300 . Corequisite(s): LEAD 303 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MBA 323 Information Technology

    3 unit(s)
    Introduces the managerial aspects of information technology in business organizations, including governance models for business and management of technology assets. Analyzes how information technology can help improve productivity and efficiency of different functions within an organization to enhance performance. Examines emerging technology trends. Explores the use of information for improved decision-making and discusses the security challenges, privacy issues, and ethical conundrums facing managers in the digital enterprise. Corequisite(s): MGT 345  and MBA 311 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MBA 350 Business Planning

    3 unit(s)
    Develops the skills needed to create effective strategic business plans that integrate all functional aspects of a business entity. Students will practice multiple strategy development and implementation exercises that address business issues with increasing complexity. Prerequisite(s): MKT 300 , FI 300 , OP 300 , and MBA 323 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:

Mathematics
  

  • MATH 10 Introductory Algebra

    3 unit(s)
    Introduces the concepts of elementary algebra. Topics include fundamental operations, the real number system, linear equations and inequalities, linear systems, polynomials, quadratic equations and graphs. Intended for students with little algebraic background. See Math Placement Test  for more information.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MATH 20 Applied Intermediate Algebra

    3 unit(s)
    Continues MATH 10 . Focuses on developing competency in quantitative reasoning, problem solving and understanding algebra with its applications. Examines the algebra concepts of equations (linear, quadratic, polynomial, rational and algebraic) and inequalities (linear and quadratic), linear and nonlinear systems, functions, and graphs. An aim of this course is to help students explore the application of algebra in business and in reasoning about life issues and problems. This course also introduces students to online self-pace learning systems for algebra. Prerequisite(s): Grade of “C-” or better in MATH 10  (or its equivalent) or satisfactory results on the Mathematics Placement Test. See Math Placement Test  or Graduate Mathematics Proficiency Tests  for more information.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  
  

  • MATH 40 Statistics

    3 unit(s)
    Introduces the concepts and techniques of elementary statistics. Topics include collection and analysis of data, probability distributions (normal, binomial and Poisson), confidence intervals and hypothesis testing, linear regression and correlation and computer applications. Corequisite(s): MATH 20 , MATH 30 , or MATH 50 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MATH 50 From Numbers to Decisions

    3 unit(s)
    The purpose of this course is to help students understand the value of mathematical thinking and become mindful about the application of mathematical reasoning and thinking to their own decision-making process in real life. Students will use real data from a variety of disciplines and current events to explore the relevance of mathematical thinking as a tool for making scientific and informed decisions. Specific applications to daily life are introduced, including analytic and holistic thinking, problem solving, spatial thinking, and probability as a basis for quantitative literacy. Students will explore the value of numeracy, mathematical thinking, the use of data and quantitative knowledge in professional settings within a variety of organizational contexts (including private, public, community, nonprofit, and military contexts). This course also provides students with a background in quantitative literacy that enables them to participate meaningfully in situations that require scientifically determined decisions. Course content and topics will be updated regularly based on current events. Prerequisite(s): Grade of “C-” or better in MATH 10  (or its equivalent) or satisfactory results on the Math Placement Test. See Math Placement Test  for more information.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MATH 60 College Algebra

    4 unit(s)
    College Algebra is designed to help you build the foundation and problem-solving skills required to use mathematics in a variety of contexts. This course focuses on algebra essentials; equations and inequalities; functions (linear, polynomial, rational, exponential, and logarithmic); systems of equations; and application-based problem-solving. This course may not be audited. This course is offered only for students enrolled in GGU Degrees+ programs, in partnership with Outlier.org.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MATH 61 Introduction to Statistics

    4 unit(s)
    This is an introductory course in statistics designed to teach foundational descriptive and inferential statistical procedures. Topics covered include descriptive statistics; probability; discrete and continuous random variables; the normal distribution; the central limit theorem; confidence intervals; hypothesis testing with one and two samples; categorical data analysis; the chi-square distribution; linear regression; correlation; f-distribution; and one-way ANOVA. Students will be introduced to statistical tools including Desmos and R. This course may not be audited. This course is offered only for students enrolled in GGU Degrees+ programs, in partnership with Outlier.org.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MATH 62 Precalculus

    4 unit(s)
    This precalculus course is designed to prepare students to move into Calculus I. This course focuses on algebra essentials; equations and inequalities; functions (linear, polynomial, rational, exponential, logarithmic, trigonometric, periodic); systems of equations; trigonometric identities and equations; further applications of trigonometry. This course may not be audited. This course is offered only for students enrolled in GGU Degrees+ programs, in partnership with Outlier.org.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MATH 63 Calculus I

    4 unit(s)
    An introduction to calculus with a focus on limits; derivatives; the differentiation of algebraic functions; the examination and uses of the maxima, minima, and convexity of functions; the definite integral; the fundamental theorem of integral calculus; and applications of integration. This course may not be audited. This course is offered only for students enrolled in GGU Degrees+ programs, in partnership with Outlier.org.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MATH 64 Calculus II

    4 unit(s)
    This course covers techniques and applications of integration, exponential and logarithmic functions, parametric equations and infinite sequences and series. This course may not be audited. This course is offered only for students enrolled in GGU Degrees+ programs, in partnership with Outlier.org.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MATH 104 Quantitative Fluency for Business Managers and Leaders

    3 unit(s)
    Focuses on developing competency in quantitative fluency and analytical skills through the application of quantitative theories, tools, and models to empirically grounded and data-driven projects and scenarios in business. Topics include formulating and presenting quantitative information in professional settings, inferential, statistical analysis, analysis of data related to quality control and quality management, data-driven decision-making in contexts of uncertainty, and financial decision-making. An aim of this course is to help students develop a general competency in the use of quantitative methods, knowledge, and reasoning skills essential for decision-making in business. Prerequisite(s): MATH 40 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MATH 198A-ZZ Special Topics in Mathematics

    1-3 unit(s)
    Addresses significant, topical and practical problems, issues and theories in mathematics. Topics will be selected by the department coordinator. Prerequisite(s): consent of the department. Prerequisites will vary based on topic.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MATH 199 Directed Study in Mathematics

    1-3 unit(s)
    Provides individual study of selected topics under supervision of a faculty member. Students are limited to one directed-study course per trimester. This course may be taken more than once for credit. Prerequisite(s): consent of the department.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MATH 396A-ZZ Selected Topics in Mathematics

    1-3 unit(s)
    Addresses significant, topical and practical problems, issues and theories in mathematics. Topics are compiled and selected by the department coordinator. Prerequisite(s): consent of the department. Other prerequisites will vary based on topic.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • MATH 399 Directed Study

    1-3 unit(s)
    Provides an opportunity for the advanced student to study in a focused area under the direction of a faculty member. Only one directed study course may be taken for credit toward a master’s degree. This course may be taken more than once for credit. Prerequisite(s): consent of the department. Prerequisites will vary based on topic.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:

Operations and Supply Chain Management
  

  • OP 100 Principles of Operations Management

    3 unit(s)
    Surveys the processes and techniques relating to both manufacturing and service systems. Emphasizes the systems approach to the efficient allocation of resources within the firm. Students will learn about the challenge of managing people, equipment and materials to jointly achieve organizational objectives. They will have the opportunity to use relevant computer applications. Prerequisite(s): MATH 40 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • OP 108 Supply Chain Logistics

    3 unit(s)
    Focuses on the business application of the integrated functions of logistics within the supply chain, including: transportation, warehousing, materials handling, packaging, inventory control, customer service, and logistics information systems. The role of government will be examined, and costing and pricing practices within the supply chain will be studied. Students will discover how logistics and the supply chain play major roles interacting with production, marketing and finance within the firm, and extend to suppliers, customers and others outside the organization.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • OP 113 Import/Export Fundamentals

    3 unit(s)
    Emphasizes the practical aspects of import and export operations. Students will study the start-up and operation of an export department, the administration of international transactions, letters of credit and other forms of payment, collection methods and shipping procedures. Documentation, export regulations, import customs clearance and other government requirements will also be examined.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • OP 121 Production Planning and Inventory Control

    3 unit(s)
    Surveys the design, development, implementation and management of production planning systems, including master production scheduling, aggregate planning, material requirements planning, capacity and inventory planning and production activity control. Students will be exposed to contemporary approaches such as just-in-time, theory of constraints and the relationship of enterprise-level planning and control systems to the overall materials flow.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • OP 124 Business Process Improvement

    3 unit(s)
    Surveys the concepts and techniques used by manufacturing and service firms in improving their business processes. Students will learn how to design and implement process improvement programs employing such techniques and philosophies as total quality management (TQM), statistical quality control, business process reengineering (BPR), Kaizen, innovation, just-in-time systems, process audit and process flowcharting.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • OP 164 Purchasing and Materials Management

    3 unit(s)
    Reviews basic purchasing, including organizational policies and procedures, development of requirements and specifications, bid and proposal preparations, selection and evaluation of suppliers, quality assurance and inspection, negotiations, materials management and legal considerations. These concepts will be applied to commercial, industrial, and government contracts administration. Students will relate Federal Acquisition Regulations and the Uniform Commercial Code to the purchasing function. Students will also review the special problems encountered in global sourcing and negotiation practices in a world-wide setting.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • OP 197 Internship: Operations Management

    3 unit(s)
    Offers students the opportunity to receive work experience in operations management. Students will be responsible for their own placements in internships approved by the department chair. A written internship proposal is required before consideration for this course. A written report is required upon completion of the internship. This course may be taken more than once for credit. Prerequisite(s): consent of the department.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • OP 198A-ZZ Special Topics in Operations Management

    1-3 unit(s)
    Addresses significant, topical and practical problems, issues and theories in operations management. Topics will be selected by the department chair. Prerequisite(s): consent of the department. Prerequisites will vary based on topic.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • OP 199 Directed Study in Operations Management

    1-3 unit(s)
    Provides individual study of selected topics under supervision of a faculty member. Students are limited to one directed-study course per trimester. This course may be taken more than once for credit. Prerequisite(s): consent of the department.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • OP 300 Operations and Supply Chain Management

    3 unit(s)
    Explores operations management and its role in the broader supply chain management (OPSCM) concept in producing and delivering the firm’s products and services with the emphasis on how OPSCM supports the firm’s core competences and contributes to the achievement of its strategic objectives. Investigates how OPSCM processes are integrated through systems management to achieve internal and external optimization. Examines product and process design for goods and services including strategic planning, structural resource capacity planning including location analysis, tactical planning for performance improvement, execution activities and control techniques. Introduces OPSCM advanced practices such as just-in-time, lean six sigma, demand driven, agile, mass customization, automation, and emerging technology. Project management methodology and application in OPSCM will also be covered. Prerequisite(s): MATH 40  or BUS 240 .


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • OP 301 Sustainable Supply Chain Operations

    3 unit(s)
    Designed to develop advanced skills in sustainable global supply chain management (GSCM). Focuses on how to acquire resources, produce products and services, and deliver them to customers with minimal environmental impact, while assuring maximum customer satisfaction and healthy organizational profits. Students will learn about the significant opportunities that GSCM has for sustainable development and key factors that are influencing them. Included will be incorporating sustainability into both product and service design and sustainable best practices in the areas of energy conservation, recycling and reuse. Addresses four interrelated areas of the supply chain: 1) upstream activities of manufacturing product, 2) downstream activities involving the usage of the products until finally consumed, 3) within-the-organization relating to green design, green packaging and green production and 4) logistics involving just-in-time, fulfillment and quality management connections to environmental criteria. The combined impact of these functions is focused on creating customer, economic, employee and social value for the business. Corequisite(s): OP 321 


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • OP 302 Quality Management and Process Improvement

    3 unit(s)
    Presents a systems approach to the collaboration of all functions in an organization to attain a customer-oriented quality operation and to maintain appropriate process improvement programs. The focus of the course is on the roles of customers, vendors, workers and management in setting and achieving quality and process improvement goals. A special emphasis is given to leadership skills, team dynamics, training and motivating employees and process improvement techniques such as business process reengineering (BPR), Kaizen, total quality management (TQM), statistical process control, continuous process improvement, just-in-time systems (JIT) and innovation.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • OP 305 Supply Chain Management Technology and Information Systems

    3 unit(s)
    Introduces supply chain management as a key business process for successful enterprises, and the enablement provided by information systems and technology in its evolution. The requirements for advanced, demand driven supply chains that provide rapid order commitment and responsive replenishment will need process alignment and contemporary information technology such as automatic data collection, advanced planning systems and linked communications, in addition to automation technology such as robotics. This course will use case studies, real-world examples and projects to teach the applications of the advanced information systems and technology that are required to enable the supply chain management process of successful companies.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • OP 320 Strategic Sourcing

    3 unit(s)
    Examines purchasing management’s role in global supply chain management to accomplish the organization’s strategy for a competitive advantage. Included are defining the requirements for materials and services, spend analysis, selecting, evaluating and developing global suppliers, establishing the correct types of trust-based supplier relationships, utilizing technology effectively and making fact-based decisions. Teaches the integration of purchasing with the other activities in global supply chain management to create a systems approach from resources to consumption. Future issues of resource opportunities, transportation issues, government regulations, environmental obligations, contract management and fair labor practices will be covered. Corequisite(s): OP 321 


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
  

  • OP 321 Supply Chain Planning and Control

    3 unit(s)
    Introduces the components of global supply chain management (GSCM) and its role in modern product and service-based organizations using industry accepted models such as SCOR from the Supply Chain Council. Covers the determination of GSCM goals and objectives, strategy, macro process design, and level of competence required to accomplish the organization’s business strategy. Studies the determination and alternatives in the design of the technology, personnel, and infra-structure resource networks to enable supply chain competence. Develops materials and capacity plans. Establishes effective control of process execution in sourcing, production and logistics through performance evaluation. Promotes performance improvement through programs and best practices such as demand driven operations. GSCM focus areas are covered so students can select the correct elective courses in this program. This class must be taken first in the concentration.


    Select the appropriate link below to view the course catalog and course schedule on the GGU website:
 

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