Dec 06, 2019  
2019-2020 Catalog 
2019-2020 Catalog

MKT 105 Integrated Marketing Communication

3 unit(s)
Analyzes the total range of activities involved in marketing communication: advertising, selling, sales management, public relations and sales. Students will learn strategies and tools to develop favorable inter- and intracompany relationships. Prerequisite(s): MKT 100 .

View the Spring 2020 course schedules: