Marketing Minor

To help lead an organization to success, marketing professionals must understand their market and their customers, and possess the skills to design and deliver valuable products and services. This concentration provides the student with the fundamentals and the basic toolkit any good marketing professional should have.

Required Courses -15 units

Select five of the following:

MKT 100 Principles of Marketing 3 unit(s)
MKT 102 Consumer Behavior 3 unit(s)
MKT 103 Marketing Research 3 unit(s)
MKT 105 Integrated Marketing Communication 3 unit(s)
MKT 108 Digital Marketing Principles 3 unit(s)
MKT 120 Business Marketing and Sales 3 unit(s)
MKT 124 International Marketing 3 unit(s)