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    May 31, 2026  
2026-2027 DRAFT Catalog 
    
2026-2027 DRAFT Catalog

Business Administration, Marketing Concentration, MBA


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Program Information


The GGU Master of Business Administration (MBA) program will advance your leadership skills and business knowledge using an activity-based learning approach. Our faculty members are seasoned professionals in their respective fields and will prepare you to lead in today’s complex business environment.

The GGU MBA builds leadership skills throughout the program, provides an integrated perspective of management and allows you to tailor your program with one of several concentrations to meet your interests and goals. These concentrations include applied artificial intelligence, business data analytics, entrepreneurship, healthcare management information technology management, I/O psychology, marketing management, and finance management.

Since the founding of its MBA program over half a century ago, GGU has pioneered flexible course offerings including hybrid, online, in-person modalities for working professionals to achieve their career objectives. You will proceed at your own pace in deciding how many courses to take in a given trimester and have the ability to study in a hybrid modality of in-person, zoom, completely online or a combination.

Student Learning Outcomes

  • WORK EFFECTIVELY IN TEAMS
  • MASTER AND APPLY GENERAL MANAGEMENT ANALYTIC PROCESS AND TOOLS FOR DECISION MAKING
  • DEMONSTRATE MANAGERIAL AND LEADERSHIP SKILLS
  • DEMONSTRATE A GENERAL MANAGEMENT “HOLISTIC” PERSPECTIVE AND UNDERSTAND THE IMPACT OF FUNCTIONAL AREAS ON BUSINESS AND INTER-DEPARTMENTAL ISSUES
  • DEMONSTRATE INTEGRATED BUSINESS-LEVEL PLANNING
  • DEMONSTRATE AN UNDERSTANDING AND ABILITY TO IDENTIFY THE ETHICAL, ENVIRONMENTAL, AND SOCIAL IMPLICATIONS OF BUSINESS ISSUES AND FORMULATE APPROPRIATE RESPONSES
  • ABILITY TO DESIGN, EVALUATE, AND LEAD THE IMPLEMENTATION OF AI-DRIVEN SOLUTIONS THAT CREATE MEASURABLE BUSINESS VALUE WHILE ADDRESSING ETHICAL LEGAL AND ORGANIZATIONAL IMPLICATIONS
  • CRITICAL THINKING
  • PROBLEM-SOLVING
  • COMMUNICATIONS AND PRESENTATIONS
  • SOCIAL, LEGAL AND ETHICAL RESPONSIBILITIES OF ORGANIZATIONS
  • UNDERSTAND THE IMPORTANCE OF DEIB FOR ORGANIZATION CHANGE AND COMPETITIVENESS

Requirements for the Master of Business Administration


The Master of Business Administration (MBA) requires completion of 27 units in Directed Electives and 9 units of Free Electives in the concentration area, with a cumulative grade-point average of 3.00 or better in courses taken at Golden Gate University that are applicable to the program’s requirements. Courses carry three semester units of credit unless otherwise noted. For further information regarding graduation requirements, see Academic Requirements for Graduate Degrees .

  • Directed Elective Program: 27 units
  • Concentration: 9 units

Students are expected to possess knowledge that is essential for the MBA program but not required in Financial Accounting, Microeconomics, Macroeconomics, and statistics that may be acquired through prior coursework and/or knowledge gained through professional work experience.

Students are expected to possess proficiency in writing to ensure they can be successful in their course of study.

Students are expected to possess a level of mathematical proficiency at least equivalent to MATH 20 Applied Intermediate Algebra .

Foundation Program - 6 units (Not Included in Total Units)


The two-course foundation program in accounting, economics, finance, and statistics provides essential groundwork for success in the core and concentration courses. Both foundation courses may be waived if students have completed comparable undergraduate or graduate coursework within the past five years at regionally accredited colleges or universities, with a minimum grade of “B-” or better.

Students may begin enrolling in core program courses before completing the entire foundation program; however, all foundation coursework must be completed before the student has earned 12 units in the core program.

Core Program - 27 units


The core program courses are taken by all MBA students. This ensures that all MBA graduates have an understanding of the important skills for effective management and an integrative knowledge of the core area of business, regardless of their area of concentration. Although they are required to choose either a concentration or a general concentration when they apply for admission, the common core allows students to rethink their concentration (or general concentration) decision, and to change it with minimum course penalty.

Business Core - 18 units


Students are strongly encouraged to complete the courses in the order below.

Strategic Courses and Capstone Course - 9 units


Concentration - 9 units


The three concentration courses allow students to develop expertise in specialized areas of business. The concentrations may include required and elective courses. Courses listed carry three semester units of academic credit unless otherwise noted.

Students may select from the following concentrations: 

  • Management  
    • Global Management Track
    • Global Supply Chain Management Track
    • Healthcare Management Track (Offered through Samuel Merritt University)
    • Information Technology Management Track 
    • Organizational Behavior Track
    • Project Management Track 
  • Marketing  
  • Public Administration  

Students wishing to develop on-the-job experience can obtain hands-on experience by taking three units of an internship course in the student’s field of interest. For three months, under the supervision of GGU faculty, students will work for a business or nonprofit organization, applying their Golden Gate education to real-life circumstances.

Marketing Concentration - 9 units


Often considered the central discipline of business, the challenges and practices of marketing are evolving along with the changes in the contemporary business environment. This concentration prepares students to succeed in the marketing function inside a wide variety of organizations. Fundamental and advanced marketing principles, strategies, and tactics in an increasingly digital world are covered.

Required Courses -9 units


Select any three MKT 300-level courses, excluding MKT 300 , which is an MBA program core course requirement. MGT 398  may also be taken to satisfy 3 units of this requirement.

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