Dec 06, 2019  
2019-2020 Catalog 
    
2019-2020 Catalog

MKT 343 International Marketing


3 unit(s)
Examines the following processes: estimates of market potential, pricing and distribution strategies; the role of communications in serving markets outside the United States, serving these markets through branches, the Internet, warehousing operations, international brokers and traders and foreign affiliates; analyzing markets in countries with different cultural, political and economic characteristics. Reviews marketing and distribution methods in selected US and foreign companies.


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