Dec 06, 2019  
2019-2020 Catalog 
2019-2020 Catalog

MKT 338 Consumer Behavior

3 unit(s)
Studies the influence of consumer behavior upon marketing-management strategy; examines behavioral concepts as they relate to the buying situations, types of consumer research instruments and types of marketing issues. Focus on use of consumer-behavior knowledge in realistic action-oriented situations, readings and case materials. Corequisite(s): MKT 300 .

View the Spring 2020 course schedules: