Feb 27, 2020  
2019-2020 Catalog 
2019-2020 Catalog

MKT 337 Marketing Strategy and Planning

3 unit(s)
Studies strategic and operational aspects of the marketing plan for consumer, industrial and service industries; formulation of top management strategic goals; and all elements of the annual marketing plan, including management summary, background data, quantitative objectives and implementation. Also covers planning for long-range market development. Case studies are used. Prerequisite(s): MKT 300 .

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