Dec 06, 2019  
2019-2020 Catalog 
2019-2020 Catalog

MKT 336 Marketing Research

3 unit(s)
Surveys the principles and techniques of marketing research, with emphasis on survey methods. Students will gain an in-depth knowledge of the planning and execution of market-research projects, including the acquisition and analysis of both primary and secondary data; use of statistical methods; questionnaire design; interview methods, including the Internet; and testing and communication of results achieved. Case materials are used. Prerequisite(s): MKT 100  or MKT 300  and MATH 40  or MATH 240 .

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