Oct 13, 2019  
2019-2020 Catalog 
    
2019-2020 Catalog

MKT 334 Services Marketing


3 unit(s)
Focuses on the distinctive aspects of service organizations including the importance of service quality and how marketing goals, mixes and strategies are tailored accordingly. Students will learn about new developments in the marketing of services, including the Internet, and how they apply in different settings, including financial, professional and not-for-profit. Case studies are used. Corequisite(s): MKT 300 .


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