MKT 308 Integrated Marketing Communications Strategy & Implementation
Students review the principles and methods of integrated marketing communications (IMC) and learn to implement IMC methods in an organization. Each student will prepare an integrated marketing communications plan for an organization. Students must demonstrate competence in research, analysis, strategy development, communications and media planning, and IMC program development and evaluation. Uses cases. Restricted to students in the master of science in integrated marketing communications program. Should be completed in the final nine of the program only. Prerequisite(s): MKT 305 .
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