Oct 15, 2019  
2019-2020 Catalog 
    
2019-2020 Catalog

DBA 821 Marketing Management


4 unit(s)
Covers the full range of the principles, theories, and practice of the management of the marketing function. Students will learn the theories of the field including both key seminal literature and current published research. Students will explore problem-solving techniques for practical application through cases and modeling techniques, and will study current developments in marketing from both academic and practitioner perspectives.


View the Fall 2019 course schedules: