MBA 320 Marketing

3 unit(s)
Introduces marketing concepts and marketing-related business solutions. Students will learn about market research and customer behavior, the design of marketing strategies, and marketing mix components including product policy, pricing, distribution and marketing communications. Explores the role marketing plays in growing a business in collaboration with other business disciplines and in a cross-functional environment. Available only to MBA students. Corequisite(s): MBA 310 and MBA 311. Cross-listed with and equivalent to: MKT 300.

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Schools of: Accounting, Business, Taxation, and Undergraduate Studies
School of Law