MKT 334 Services Marketing

3 unit(s)
Focuses on the distinctive aspects of service organizations including the importance of service quality and how marketing goals, mixes and strategies are tailored accordingly. Students will learn about new developments in the marketing of services, including the Internet, and how they apply in different settings, including financial, professional and not-for-profit. Case studies are used. Corequisite(s): MKT 300.

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Schools of: Accounting, Business, Taxation, and Undergraduate Studies
School of Law